Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

The form below gives you the chance to let us know your ideal job and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us


Email address


Upload your CV with a cover letter here


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To discuss a role you are recruiting, please call 020 3417 4060 or submit a brief here. We would love to help.


Company name

Email address

Phone number

Job title

Job description

Salary / day rate


Type of role


“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Salary band, £24k-£26k
May 2018

Are you a newshound, desperate to break big stories on an industry-leading weekly business title? Are you an expert networker with a track record of using your contacts book to deliver exclusive news and features that generate industry debate?

As a reporter for this weekly b2b retail title, you will be the first to report on new deals, concepts and trends, keeping readers up-to-date.

The role is varied and you will be responsible for your own news page each week, while also pitching for the top spots on the breaking news pages. You will also produce data analysis, product features and business profiles, supported by daily digital content.



  • NCTJ diploma or a minimum of two years’ newspaper or trade publication experience.
  • You are highly organised, have great planning skills and are totally committed to hitting all deadlines on a demanding weekly print and daily digital schedule.
  • You have a track record of exclusive stories and are dedicated to breaking news first.
  • You are an expert networker and have the confidence to build an unrivalled list of contacts.
  • You pitch a wealth of news and feature ideas across the magazine and website every week.
  • You are digitally-savvy with evidence of building an audience through social media.


  • You have knowledge of and contacts within the convenience retail and grocery industries.



Senior B2B Editor
Central London
£35k-£45k depending on experience
May 2018

A well-established content marketing agency in London is looking for a Senior Editor with a B2B background to manage the digital and print output for a number  of its clients in the finance sector.

The key responsibilities of this role are:

Generating ideas
Researching, writing and editing content
Commissioning copy
Attending meetings with the client
Sub-editing, fact checking and proofreading
Managing a small in-house team


The ideal candidate will be hardworking, organised, deadline-driven and a stickler for detail with strong feature-writing, news-writing, proofing and sub-editing skills. He/she will have at least six years’ experience on a respected publication or website and a background in business journalism.

Features Editor
May 2018

Our client is a leading B2B publishing company, specialising in retail.

They are looking for a talented features writer to work across one of their award winning weekly publications (print and digital).

The key responsibilities of this role are:

  • To brief, write and commission features.
  • To manage freelancers and ensure they are delivering excellent, relevant content.
  • To copy edit, sub-edit and proof pages.
  • To generate great story leads, features, analysis and campaign ideas, using the full range of sources available, including personal contacts, events, phone calls to and from the office, monitoring of email and social media, internet searches and follow ups of our own and competitors’ stories.
  • To find unique ways to bring features and news online and measure response.
  • To plan, write and upload digital and social media content, including scheduling content to cover weekends and holidays.
  • To build a profile for yourself in the industry by developing and maintaining good contacts and ensuring we cover appropriate events. After-hours mingling with readers, clients and industry participants is expected.
  • To work effectively with production, by supplying pages to deadline, organising photography and supplying ideas for illustration.
  • To ensure that our editorial values of accuracy, relevance and ease of use are met, and that all material is published within the law.
  • To get regular feedback from readers and to monitor competitor titles.

Person specification


  • You are a high-achieving reporter on a B2B title or equivalent.
  • You are highly organised, with great planning skills and a track record of hitting deadlines. Capable of coordinating features and numerous stories for a fortnightly title, while keeping digital content up to date.
  • You have strong networking abilities and are a confident communicator both on the page and in face-to-face meetings.
  • You are tenacious about accuracy.
  • You have excellent commercial awareness and understanding of how content supports sales objectives.


  • Fully trained (NCTJ or equivalent journalism qualification), including legal training.
  • Knowledge of Adobe InDesign, Photoshop, video editing and CMS.
  • Good shorthand, IT and photography skills.




Head of Editorial & Publishing
salary on application
May 2018

We have a fantastic opportunity for an experienced editor to work for a fully integrated global content agency, based in London.

Creativity and people are at the heart of this organization from the newest recruit up to the management team. Our client is seeking an experienced editor with a shared passion for culture.

You will be working across a wide range of clients range from the youth culture to finance brands and everything in-between.  The Head of Editorial and Publishing will lead the team that is responsible for editorial, publishing and planning brand campaigns. The Publishing and Editorial team sit firmly between planning and creative team.

You will know what makes good creative but also have a strong understanding of data and insights and know how to apply this to creative strategy.


  • + 8 years experience
  • Ability to implement strategic and conceptual thinking across editorial, content and campaigns.
  • You can deliver creative ideas that benefit the audience, the brand and the business.
  • Create and manage original compelling work for content and campaigns on behalf of clients
  • Direct line management of Editorial team
  • Act as Brand Guardian for all editorial content. Keeping a focus on culture and staying ahead of social and creative shifts.
  • Proven success working in cross agency teams.
  • Ability to connect insights and data to deliver the right content in the right way at the right time.
  • You’ll be digitally experienced and understand the foundations of SEO, community building, content marketing, social media and digital advertising.
  • Experience of working globally, managing teams in multiple locations.
  • Work closely with other members of the management team to define and support the key business decisions
Social media & admin exec (part-time)
London SW6
£10-12 per hour (20 hours per week)
May 2018

Here in our small sunny offices in Parsons Green SW6 we are looking to take on a social media and admin exec to work at Folio Recruitment. This is a part-time role (20 hours per week) on a 3 – 6 month contract.

Main responsibilities include:

  • Taking control of Folio’s social media channels (Facebook, Twitter, LinkedIn) – includes designing, writing and uploading posts; monitoring analytics; keeping abreast of current trends in social media.
  • Updating the company website.
  • Database management – uploading information on to our computer system.
  • Diary organisation – monitoring emails, arranging meetings and phone calls.

Skills needed:

  • Excellent spelling and grammar (this is essential)
  • Polite, helpful phone manner
  • Superb organisational skills
  • Self-starter with go-getting attitude
  • Good team-player
  • Must have previous experience working in an office


Central London
circa £25k
May 2018

Our client is looking for a sub editor with a minimum of two years’ experience, ideally in a b2b publishing environment (print and digital). You would be working in a team of subs across the entire output of this respected agency.

• laying out pages to template, using InDesign and Photoshop
• copy editing, fact-checking
• writing heads and sells for magazine and digital versions

Skills + requirements:
• meticulous sub-editing skills with solid experience in a deadline-driven environment
• ability to follow style guides and update them when necessary
• creativity – writing heads and sells
• ability to be pro-active, multi-task and to manage own workload
• excellent communication skills a must
• proficient working in InDesign and Photoshop
• experience of working in a CMS desirable

Writer, B2B
circa £27k
May 2018

Minimum 2 years editorial experience. Writing news and features across business and lifestyle for a well respected content agency in central London.

Digital Editor
Salary DOE
May 2018

A national Irish newspaper is looking for a Digital Editor to join their team.

They are looking for a digital media addict who has a passion for digital journalism, social media and engaging content. The successful candidate will be a hard-working, driven and creative digital native with a passion for innovation, a clear vision for commercially-viable digital growth and someone who is ready to drive their digital team.

The ability to come up with original content, find the best newsworthy angle on a story and be creative when it comes to news and feature ideas is essential. You should also be organised and have excellent planning and communication skills.

An Irish background or strong knowledge of the Irish community will be beneficial but is not essential. Being able to work in and manage a small, driven team is a must. The successful candidate will be based in their London offices.

Your responsibilities will include:
• You will create original and engaging digital content on a daily basis – create, collate, edit and monitor content in fact you may like to never truly switch off.
• Explore options for implementing subscription /commercial models across the website and social media platforms.
• Overseeing the reporting of all analytics, outlining the key insights and actionable items to improve all content to ensure a highly engaged audience across all platforms.
• Monitoring the quality and tone of all content on the website and social media channels.
• Eager and capable of increasing website dwell time and growing audience with corresponding increased attention.
• Liaising with the commercial team to ensure that all aspects of the digital platforms have income opportunities
• Fostering an acute understanding of, and commitment to best practice in all forms of social media and exploring ways of developing audiences on new and emerging platforms.
• Driving, motivating and developing of the team through building strong relationships with clear communication.
• Responsible for implementation of legal aspects, copyright queries and social media policies.
• Ensuring all content creation meets agreed budgetary requirements.
• Proof-reading and editing online stories before publication. This will include imagery selection, fact, spelling and grammar checking, as well as tone and headline writing for maximum web impact.
• Responsible for the daily activities and administration of the digital editorial team including rota management, scheduling cover for annual leave, management of contributors etc.

Person specification: 
• Have a strong knowledge of current affairs, sport and entertainment with a journalistic instinct.
• Have a good balance of attention to detail with urgency to drive progress toward commercial goals.
• Be a self-starter with relentless energy and great interpersonal skills – the ability to drive a team to huge success.
• Be passionate about creating digital content and a social media enthusiast, for both work and leisure.
• Be a visionary – someone that recognises potential in the brand and has a strong sense of how the brand can continually develop engagement and business development opportunities.
• A leader that has the ability, to not only recognise potential in the current team, but to foster continual development.

Production Editor
Central London
circa £30k-£35k
May 2018

We have a great opportunity at a B2B publishing company. With a portfolio spanning print titles, events and online hubs, our client aims to connect independent retailers and suppliers. They are looking for a production editor to work across their publications (print and digital).

About the role:

Your role is to ensure that all content across the business portfolio in print and online is accurate, lawful, informative and visually exciting. You will be confident sub-editing for print and online, using the CMS to ensure that all content is consistent to brand guidelines. Coaching the subs and working methodically, following detailed workflows and a strong team player, the production editor will be able to stay calm under pressure and thrive working to tight deadlines. You will stretch and develop your team.


1) To champion brilliant journalism through adherence to accuracy, style and grammar, style guides and ensure that all material is published within the law. To liaise with teams and improve copy where necessary.
2) To enforce the studio processes and ensure that teams respect deadlines.
3) To write headlines and captions that sell content to readers and drive sales.
4) To use InDesign to correct pages and the CMS to edit, sub and tag content
5) To sub across a suite of products and collateral.
6) To develop an excellent and well-motivated team of subs, to hire and keep highly effective staff, promoting overachievers and managing underachievers, demonstrated by effective use of performance review, target setting and performance pay feedback.
7) To ensure consistency of brands across all mediums through adherence to brand guidelines.
8) To be aware of market trends and competitor activity and to have plans for how to take advantage of opportunities and to combat threats.
9) To work flexible hours where necessary, including time-sensitive projects and attending company events.

Person Specification:

a) You have worked as a Production lead in a deadline driven environment demonstrated by working well under pressure and adhering to tight deadlines
b) You are a problem solver, demonstrated through experience of juggling multiple projects with concurring deadlines across print and digital
c) You have experience working with CMS and print publications with evidence of adapting to new style guides and being able to work seamlessly across print to digital
d) You have excellent communication skills, demonstrated by working with people to achieve fantastic results, are a great listener and have a collaborative mind-set demonstrated by leading the team of subs and working across departments across the business.
e) You champion processes, demonstrated by managing the flow of content through the production process, leading by example and ensuring workflows are adhered to

a) A love of journalism, demonstrated by championing great stories and ideas
b) Supplier and budget management experience
c) Experience managing/mentoring sub editors
d) Knowledge of the independent retail sector
e) PHP experience




Content Manager
Central London
circa £30-£35k
May 2018

A content marketing agency in central London is seeking an organised dynamic content manager, to work across multiple brands. An integral part of a busy team, the Content Manager will be responsible for delivering digital strategies for an expanding client base. The successful candidate will be experienced in SEO, social media and website management.

– Manage and create engaging content for a wide variety of clients
– Copywriting for b2b and b2c audiences
– Re-working editorial content for web across a number of brands, ensuring accuracy, consistency with style guidelines and SEO
– Manage and upload of content to all client websites (CMSs including WordPress)
– Using reporting metrics and tools such as Google Analytics to create forward looking content strategies

– At least 1-3 years’ experience in a content marketing role
– Demonstrable experience producing content for brands
– Paid social media experience
– Familiarity with social media reporting metrics and tools
– Ability to analyse relevant data to improve performance
– Strong copywriting and editing skills

Freelance layout sub-editors
Day rate on application
May 2018

Our client is a leading financial publishing company who are looking for freelance layout sub-editors over the summer months, for ad hoc shifts.

Must have excellent InDesign skills and a knowledge of Photoshop.

£20-£25k DOE
May 2018

Our client, a well-established specialist communications consultancy in central London, is seeking a talented copywriter, to create content for clients in the financial and professional service sectors. Their client base centres around FT500 and privately-owned companies. From producing white papers to brand marketing materials, internal communications collateral and one-off communications, such as speeches and presentations, this a varied and fast-paced role. The successful candidate will develop ideas, content and creative solutions for its impressive client base, frequently collaborating with other members of the creative team.


• Undertake primary and secondary research, including interviews, workshops, desk research etc.
• Develop concepts and ideas on the basis of client briefs/requirements
• Develop and provide input on creative briefs
• Write and edit copy across a variety of channels
• Contribute to messaging and narrative development projects
• Create and curate internal content, including website, blog, tweets and LinkedIn
• Provide input/assistance to new business proposals and projects as appropriate

• Demonstrable technical ability in copywriting
• Able to produce work to a specific brief for a particular audience type
• Attention to detail
• Excellent communication skills.

• 1-2 years’ experience in similar environment
• Some experience of projects related to internal/employer communications, investor relations and sustainability
• Confident and informed communicator, used to working with internal/external stakeholders

Head of Editorial (B2B)
Salary on application

Exciting opportunity for an experienced senior editor, with a background in financial services and content marketing.

More details on application

Assistant Editor (B2B)
May 2018

More details on application

Managing Editor
circa £35k
May 2018

Our client is a worldwide professional association for practitioners, dealing with over 20,000 members from a wide range of professional backgrounds

As Managing Editor, you will be responsible for the editorial production of the organisation’s flagship publications, producing the monthly magazine and a quarterly supplement. The ideal candidate will have experience in managing a publication and possess excellent editorial skills. You will produce accurate and timely publications to meet the needs of its members.

Main Duties and Responsibilities:

  • Managing the production of publications
  • Planning and scheduling content
  • Researching and commissioning articles
  • Coordinating freelancers, authors, staff and external suppliers
  • Sub-editing and proofing copy
  • Managing publications web pages
  • Managing approval and sign-off processes
  • Working with other members of the Policy and Communications Team to deliver consistent messages across all communications
  • Working closely with contract publishers to ensure timely production of publications
  • Liaise with authors, journalists and PR agencies to commission content
  • Liaise with members for news, events, developments and feedback

Person Specification:

  • Excellent interpersonal & organisational skills
  • Proficient in all Microsoft Office packages
  • Educated to degree level
  • Excellent editorial skills- sub-editing, writing, researching and commissioning
  • Experience of dealing with authors, journalists and PR agencies
  • Experience in a legal or financial background
  • Membership body experience (desirable)
  • Demonstrable experience in a similar role