Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

The form below gives you the chance to let us know your ideal job and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us


Email address


Upload your CV with a cover letter here


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To discuss a role you are recruiting, please call 020 3417 4060 or submit a brief here. We would love to help.


Company name

Email address

Phone number

Job title

Job description

Salary / day rate


Type of role


“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Salary band, £24k-£26k
Feb 2018

Are you a newshound, desperate to break big stories on an industry-leading weekly business title? Are you an expert networker with a track record of using your contacts book to deliver exclusive news and features that generate industry debate?

As a reporter for this weekly b2b retail title, you will be the first to report on new deals, concepts and trends, keeping readers up-to-date.

The role is varied and you will be responsible for your own news page each week, while also pitching for the top spots on the breaking news pages. You will also produce data analysis, product features and business profiles, supported by daily digital content.



  • NCTJ diploma or a minimum of two years’ newspaper or trade publication experience.
  • You are highly organised, have great planning skills and are totally committed to hitting all deadlines on a demanding weekly print and daily digital schedule.
  • You have a track record of exclusive stories and are dedicated to breaking news first.
  • You are an expert networker and have the confidence to build an unrivalled list of contacts.
  • You pitch a wealth of news and feature ideas across the magazine and website every week.
  • You are digitally-savvy with evidence of building an audience through social media.


  • You have knowledge of and contacts within the convenience retail and grocery industries.



B2B Editor
Central London
£30k-£40k depending on experience
Jan 2018

A well-established content marketing agency in London is looking for an Editor with a B2B background to manage the digital and print output for one of its clients in the finance sector.

The key responsibilities of this role are:

Generating ideas
Researching, writing and editing content
Commissioning copy
Attending meetings with the client
Sub-editing, fact checking and proofreading

The ideal candidate will be hardworking, organised, deadline-driven and a stickler for detail with strong feature-writing, news-writing, proofing and sub-editing skills. He/she will have at least four years’ experience on a respected publication or website and a background in business journalism.

News Editor
Feb 2018

Details on application

Features Editor
Feb 2018

Our client is a leading B2B publishing company, specialising in retail.

They are looking for a talented features writer to work across one of their award winning weekly publications (print and digital).

The key responsibilities of this role are:

  • To brief, write and commission features.
  • To manage freelancers and ensure they are delivering excellent, relevant content.
  • To copy edit, sub-edit and proof pages.
  • To generate great story leads, features, analysis and campaign ideas, using the full range of sources available, including personal contacts, events, phone calls to and from the office, monitoring of email and social media, internet searches and follow ups of our own and competitors’ stories.
  • To find unique ways to bring features and news online and measure response.
  • To plan, write and upload digital and social media content, including scheduling content to cover weekends and holidays.
  • To build a profile for yourself in the industry by developing and maintaining good contacts and ensuring we cover appropriate events. After-hours mingling with readers, clients and industry participants is expected.
  • To work effectively with production, by supplying pages to deadline, organising photography and supplying ideas for illustration.
  • To ensure that our editorial values of accuracy, relevance and ease of use are met, and that all material is published within the law.
  • To get regular feedback from readers and to monitor competitor titles.

Person specification


  • You are a high-achieving reporter on a B2B title or equivalent.
  • You are highly organised, with great planning skills and a track record of hitting deadlines. Capable of coordinating features and numerous stories for a fortnightly title, while keeping digital content up to date.
  • You have strong networking abilities and are a confident communicator both on the page and in face-to-face meetings.
  • You are tenacious about accuracy.
  • You have excellent commercial awareness and understanding of how content supports sales objectives.


  • Fully trained (NCTJ or equivalent journalism qualification), including legal training.
  • Knowledge of Adobe InDesign, Photoshop, video editing and CMS.
  • Good shorthand, IT and photography skills.




Social media & admin exec (part-time)
London SW6
£10-12 per hour (20 hours per week)
Feb 2018

Here in our small sunny offices in Parsons Green SW6 we are looking to take on a social media and admin exec to work at Folio Recruitment. This is a part-time role (20 hours per week) on a 3 – 6 month contract.


Main responsibilities include:

  • Taking control of Folio’s social media channels (Facebook, Twitter, LinkedIn) – includes designing, writing and uploading posts; monitoring analytics; keeping abreast of current trends in social media.
  • Updating the company website.
  • Database management – uploading information on to our computer system.
  • Diary organisation – monitoring emails, arranging meetings and phone calls.

Skills needed:

  • Excellent spelling and grammar (this is essential)
  • Polite, helpful phone manner
  • Superb organisational skills
  • Self-starter with go-getting attitude
  • Good team-player
  • Must have previous experience working in an office


Central London
circa £25k
Feb 2018

Our client is looking for a sub editor with a minimum of two years’ experience, ideally in a b2b publishing environment (print and digital). You would be working in a team of subs across the entire output of this respected agency.

• laying out pages to template, using InDesign and Photoshop
• copy editing, fact-checking
• writing heads and sells for magazine and digital versions

Skills + requirements:
• meticulous sub-editing skills with solid experience in a deadline-driven environment
• ability to follow style guides and update them when necessary
• creativity – writing heads and sells
• ability to be pro-active, multi-task and to manage own workload
• excellent communication skills a must
• proficient working in InDesign and Photoshop
• experience of working in a CMS desirable

Editor (B2B)

Our client, a leading B2B content marketing agency, are looking for a skilled editor to work across a number of  their accounts. Specialising in online and offline creation, you will be liaising directly with clients, proactively identifying content opportunities and producing high quality content. You will be instrumental in increasing clients’ brand awareness and sales through content.

Responsibilities include:
• Researching, interviewing, writing, sub-editing, proofing and publishing regular client content – including short-form and long-form blogs, case studies, infographics, newsletters and video scripts
• Working with the creative teams to manage online and print design
• Contribute to optimising client content for SEO by conducting keyword research, uploading articles to the website and creating copy for social media posts.
• Liaising with key client contacts, colleagues and freelancers to deliver well-crafted content that is on time, to budget and to required quality standards
• Co-ordinating and contributing to editorial brainstorming and forward planning with clients

About you:

• At least three years in a similar editing role
• Degree-qualified with proven B2B experience writing for online (using SEO) and print. Video editing experience a plus
• Experience using publishing software (InDesign, Photoshop) and CMS systems
• Excellent writing and editing skills, and attention to detail
• Strong relationship management skills, with the ability to balance negotiation, compromise and persuade
• Interest and experience in writing about

  • Data, data capture and management, industry developments (including the upcoming GDPR) and technology trends relevant to a business audience
  • Business events and how customer data is managed
  • Private equity and organisational change


Head Writer (travel B2B)
Feb 2018

Fantastic opportunity for a B2B writer or editor with experience of the travel industry to join a thriving multi-channel agency. Must have knowledge of travel tech, distribution, business/corporate travel, etc.

You will be helping develop great content and campaigns for brands across the travel industry including media, tour operators, suppliers, OTAs and tech providers.
Must have a solid understanding of the travel sector and a wide range of media and industry contacts. The successful candidate will have experience of writing about the technical and business end of the travel industry, including distribution, ecommerce, corporate travel, tech and data. You will be comfortable working in a range of formats, from planning and writing e-books to outlining infographics in collaboration with designers.

About the Role:
• Managing relationships with b2b clients
• Working with insights team to devise strategies and plan content calendars
• Where appropriate, working with business development to create proposals and deliver pitches
• Writing and sometimes commissioning a range of written and multimedia content
• At times, writing and speaking about the industry (and/or about content) for the organisation’s own channels
• Attending relevant industry events (e.g. WTM, Phocuswright, Travel Massive)
• Acting as internal champion for travel industry knowledge – staying on top of current developments and communicating them to rest of team as appropriate

• 3-5 years experience in writing and editing roles (journalism, copywriting)
• Portfolio of written work that is relevant to the roe
• Strong organisational and communication skills
• Excellent understanding of the travel industry
• Networking skills and extensive list of travel industry contacts
• Experience of interviewing senior contacts about complex issue and ideas
• Experience of working with data and statistics
• Journalism qualification


Sub Editor
circa £26k
Feb 2018

Meticulous sub-editor needed, with a minimum of two yeas experience across print or digital, to work for a well respected publishing agency.

B2B and lifestyle

Full details on application

Sub Editor
circa £30k
Feb 2018

Fully integrated digital agency, working across retails brands.

Full details on application

Managing Editor
circa £35k
Feb 2018

Working on a portfolio of business and finance publications, full details on application.

circa £60k
Feb 2018

Automotive experience desirable but not essential, full details on application

Online News Writer
Feb 2018

NCTJ qualification desirable, but not essential. Minimum 6 months news writing experience.

B2C content for a well known publishing house. Full details on application.

Writer, B2C
circa £26k
Feb 2018

Minimum 2 years editorial experience. Writing news and features across business and lifestyle for a well respected content agency in central London.

Head of Content
salary on application
Feb 2018

Retail experience desirable but not essential


Content Editor (Lifestyle)
circa £40k
Feb 2018

Full details on application.

Editor, B2B

Our client (leading media within the health and safety industry) is seeking a talented individual to join as a B2B Editor.

You will be a content professional, used to producing high quality journalism to meet deadlines and move the industry agenda forward. The role is to expand a fast-growing audience through breaking news, in-depth features and special report, firmly positioning the organisation at the heart of the industry.
Whilst there is a sales team in place, the editor will be expected to attend key client meetings and to provide strategic advice/ideas for commercial opportunities.

Responsibilities include:

• Writing news and features, ensuring regular up-to-date content and resources to go in the daily newsletter.
• Managing relationships with freelancers and contributors, being the main point of contact for PRs and for features from regular authors.
• Planning and delivering live content
• Providing market intelligence and insight to contribute to the portfolio’s strategy.
• Working closely with the health and safety community to deliver educational webinars and downloads to improve professional development. Organising schedule and co-ordinating expert contributors.
• Attending and reporting from conferences, lectures and networking events in and outside London
• Helping to develop and execute webinars and live content for conferences.
• Pushing content further by measuring and optimising content effectiveness using web analytics.


• Demonstrated experience in B2B online publishing.
• Strong interviewing, editing, writing, communication, and organisational skills.
• Familiarity with web content management systems, SEO principles, and digital editing software.
• An interest in developing live content.
• An eye for developing media opportunities that have commercial value