Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

The form below gives you the chance to let us know your ideal job and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us


Email address


Upload your CV with a cover letter here


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To discuss a role you are recruiting, please call 020 3417 4060 or submit a brief here. We would love to help.


Company name

Email address

Phone number

Job title

Job description

Salary / day rate


Type of role


“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Senior B2B Editor
Central London
£35k-£45k depending on experience
Jun 2018

A well-established content marketing agency in London is looking for a Senior Editor with a B2B background to manage the digital and print output for a number  of its clients in the finance sector.

The key responsibilities of this role are:

Generating ideas
Researching, writing and editing content
Commissioning copy
Attending meetings with the client
Sub-editing, fact checking and proofreading
Managing a small in-house team


The ideal candidate will be hardworking, organised, deadline-driven and a stickler for detail with strong feature-writing, news-writing, proofing and sub-editing skills. He/she will have at least six years’ experience on a respected publication or website and a background in business journalism.

Social media & admin exec (part-time)
London SW6
£10-12 per hour (20 hours per week)
Jun 2018

Here in our small sunny offices in Parsons Green SW6 we are looking to take on a social media and admin exec to work at Folio Recruitment. This is a part-time role (20 hours per week) on a 3 – 6 month contract.

Main responsibilities include:

  • Taking control of Folio’s social media channels (Facebook, Twitter, LinkedIn) – includes designing, writing and uploading posts; monitoring analytics; keeping abreast of current trends in social media.
  • Updating the company website.
  • Database management – uploading information on to our computer system.
  • Diary organisation – monitoring emails, arranging meetings and phone calls.

Skills needed:

  • Excellent spelling and grammar (this is essential)
  • Polite, helpful phone manner
  • Superb organisational skills
  • Self-starter with go-getting attitude
  • Good team-player
  • Must have previous experience working in an office


Content Manager
Central London
circa £30-£35k
Jun 2018

A content marketing agency in central London is seeking an organised dynamic content manager, to work across multiple brands. An integral part of a busy team, the Content Manager will be responsible for delivering digital strategies for an expanding client base. The successful candidate will be experienced in SEO, social media and website management.

– Manage and create engaging content for a wide variety of clients
– Copywriting for b2b and b2c audiences
– Re-working editorial content for web across a number of brands, ensuring accuracy, consistency with style guidelines and SEO
– Manage and upload of content to all client websites (CMSs including WordPress)
– Using reporting metrics and tools such as Google Analytics to create forward looking content strategies

– At least 1-3 years’ experience in a content marketing role
– Demonstrable experience producing content for brands
– Paid social media experience
– Familiarity with social media reporting metrics and tools
– Ability to analyse relevant data to improve performance
– Strong copywriting and editing skills

Freelance layout sub-editors
Day rate on application
Jun 2018

Our client is a leading financial publishing company who are looking for freelance layout sub-editors over the summer months, for ad hoc shifts.

Must have excellent InDesign skills and a knowledge of Photoshop.

£20-£25k DOE
Jun 2018

Our client, a well-established specialist communications consultancy in central London, is seeking a talented copywriter, to create content for clients in the financial and professional service sectors. Their client base centres around FT500 and privately-owned companies. From producing white papers to brand marketing materials, internal communications collateral and one-off communications, such as speeches and presentations, this a varied and fast-paced role. The successful candidate will develop ideas, content and creative solutions for its impressive client base, frequently collaborating with other members of the creative team.


• Undertake primary and secondary research, including interviews, workshops, desk research etc.
• Develop concepts and ideas on the basis of client briefs/requirements
• Develop and provide input on creative briefs
• Write and edit copy across a variety of channels
• Contribute to messaging and narrative development projects
• Create and curate internal content, including website, blog, tweets and LinkedIn
• Provide input/assistance to new business proposals and projects as appropriate

• Demonstrable technical ability in copywriting
• Able to produce work to a specific brief for a particular audience type
• Attention to detail
• Excellent communication skills.

• 1-2 years’ experience in similar environment
• Some experience of projects related to internal/employer communications, investor relations and sustainability
• Confident and informed communicator, used to working with internal/external stakeholders

Head of Editorial (B2B)
Salary on application
Jun 2018

Exciting opportunity for an experienced senior editor, with a background in financial services and content marketing.

More details on application

Assistant Editor (B2B)
Jun 2018

More details on application

Managing Editor
circa £35k
Jun 2018

Our client is a worldwide professional association for practitioners, dealing with over 20,000 members from a wide range of professional backgrounds

As Managing Editor, you will be responsible for the editorial production of the organisation’s flagship publications, producing the monthly magazine and a quarterly supplement. The ideal candidate will have experience in managing a publication and possess excellent editorial skills. You will produce accurate and timely publications to meet the needs of its members.

Main Duties and Responsibilities:

  • Managing the production of publications
  • Planning and scheduling content
  • Researching and commissioning articles
  • Coordinating freelancers, authors, staff and external suppliers
  • Sub-editing and proofing copy
  • Managing publications web pages
  • Managing approval and sign-off processes
  • Working with other members of the Policy and Communications Team to deliver consistent messages across all communications
  • Working closely with contract publishers to ensure timely production of publications
  • Liaise with authors, journalists and PR agencies to commission content
  • Liaise with members for news, events, developments and feedback

Person Specification:

  • Excellent interpersonal & organisational skills
  • Proficient in all Microsoft Office packages
  • Educated to degree level
  • Excellent editorial skills- sub-editing, writing, researching and commissioning
  • Experience of dealing with authors, journalists and PR agencies
  • Experience in a legal or financial background
  • Membership body experience (desirable)
  • Demonstrable experience in a similar role