Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

The form below gives you the chance to let us know your ideal job and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us


Email address


Upload your CV with a cover letter here


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To discuss a role you are recruiting, please call 020 3417 4060 or submit a brief here. We would love to help.


Company name

Email address

Phone number

Job title

Job description

Salary / day rate


Type of role


“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


London, United Kingdom
Salary band, £22-24k
Oct 2017

Are you a newshound, desperate to break big stories on an industry-leading weekly business title? Are you an expert networker with a track record of using your contacts book to deliver exclusive news and features that generate industry debate?

As a reporter for this weekly b2b retail title, you will be the first to report on new deals, concepts and trends, keeping readers up-to-date.

The role is varied and you will be responsible for your own news page each week, while also pitching for the top spots on the breaking news pages. You will also produce data analysis, product features and business profiles, supported by daily digital content.



  • NCTJ diploma or a minimum of two years’ newspaper or trade publication experience
  • You are highly organised, have great planning skills and are totally committed to hitting all deadlines on a demanding weekly print and daily digital schedule
  • You have a track record of exclusive stories and are dedicated to breaking news first
  • You are an expert networker and have the confidence to build an unrivalled list of contacts
  • You pitch a wealth of news and feature ideas across the magazine and website every week
  • You are digitally-savvy with evidence of building an audience through social media


  • You have knowledge of and contacts within the convenience retail and grocery industries.



Chief Sub
Central London
Oct 2017

Chief Sub position based in Central London. Experience in both print and digital is essential. Further details will be given on application.

B2B Editor
Central London
£30-40K DOE
Oct 2017

A well-established content marketing agency in London is looking for an Editor with a B2B background to manage the digital and print output for one of its clients in the business/finance sector.

The key responsibilities of this role are:

Generating ideas
Researching, writing and editing content
Commissioning copy
Attending meetings with the client
Sub-editing, fact checking and proofreading

The ideal candidate will be hardworking, organised, deadline-driven and a stickler for detail with strong feature-writing, news-writing, proofing and sub-editing skills. He/she will have at least four years’ experience on a respected publication or website and a background in business journalism.

Senior Reporter
circa £30k
Oct 2017

Are you a tenacious reporter with a b2b background and an interest in gaming? A fantastic opportunity has come up to join the leading publisher and event organiser in the online gaming and betting sector.


  •  Generate exclusive stories and off diary pieces
  • Write daily news and feature articles, reports, and analysis pieces
  •  Maintain and develop industry contacts
  • Take part in the production process of print magazines
  • Represent the brand at industry events


  • A b2b journalist who is comfortable with all aspects of online and print publishing and can write news, features, interviews or analysis pieces to a high standard.
  • Expert networker who is good at developing contacts.
  •   A confident communicator – whether in press conferences, moderating panels at events or face-to-face interviews with top executives.
  • Talented writer – able to use their own initiative to generate exclusive stories and original angles on the issues shaping the industry.
  • Able to work calmly to a consistently high level when busy and under pressure.
  • Continually seek to maintain and further develop market and product knowledge.
  • Tenacious can do attitude.
  • Exceptional organisational & time management skills, being totally committed to hitting all deadlines on a demanding print and daily digital schedule.
  • Ability to travel abroad as required.
  • Experience in the gaming sector an advantage but not essential.
Senior Editor, business and finance
Oct 2017

Job details will be provided on application.

Content Strategist
circa £40k
Oct 2017

Working for an award-winning content marketing agency with offices across the globe, you will plan and deliver strategic content for the company’s clients, working across all media channels.


  • Ability to communicate with people at all levels
  • Experience in all aspects of the strategy process, from planning to implementation
  • Understanding of social media and native advertising platforms
  • Confident presentation skills

Further details available on application

Production Editor
Salary details on application
Oct 2017

If you’re a whiz at laying out pages using InDesign and Photoshop, can spot a typo at 50 yards, have the ability to write eye-catching headlines and know how to manipulate images to create magazine pages, please get in touch. This publishing company in central London need a freelance Production Editor to work on an ad hoc basis across their portfolio of print magazines (weekly and bi-weekly) and associated digital output.

Digital Manager
circa £35k
Oct 2017

A successful and dynamic business are looking for an innovative digital manager to work in their print and digital publishing division.

Key responsibilities

  • Support and execute digital development across the portfolio working with both internal and external development teams.
  • Implement commercial and strategic digital development changes to enhance revenue growth and profitability.
  • Implement and launch a new digital membership hub.
  • Monitor KPI’s across digital products and make recommendations for development changes.
  • Upload, edit and optimise content via the website CMS.
  • Monitor and deliver digital sales campaign results.


  • Experience working with digital publishing / optimisation of content preferable
  • Proven experience in website development
  • Experience of executing digital development
  • Strong technical and digital ability
  • Experience working with complex CMS systems
  • Experience and knowledge of Drupal, SEO, content optimisation & DFP
  • Proven understanding of the latest digital developments
Deputy Editor, Lifestyle (6 month contract)
on application
Oct 2017

Exciting opportunity for an experienced editor and writer with a background in content marketing to work for a well-known agency on a lifestyle brand. Must have extensive digital publishing experience. This is a senior role as the deputy editor will be involved in overseeing all stages from strategy, planning and client liaison to commissioning, editing, sign-off and proofing.

Key responsibilities:

  • Liaising with client on content planning
  • Commissioning and editing features
  • Directing the work of the art editor and sub-editor
  • Liaising with client on sign-off of all assets produced for all channels
  • Ensuring accuracy and editorial standards are adhered to
  • Attending client meetings and photoshoots as required
  • Helping with production of any extra material required
News Editor
circa £32k
Oct 2017

Our client is an independent trade publishers with offices in central London. This role is to work across a weekly print title and associated digital output. More details on application.

Reporter, B2B, Freelance
£150-250pd DOE
Oct 2017

We have two separate freelance opportunities for a reporter or news writer with B2B experience. The first is to work in the online gaming industry across three industry websites, the second is in the world of retail and FMCG.

NCTJ diploma or a minimum of two years’ newspaper or trade publishing  experience essential.

Head of Digital
Salary on application

Fantastic opportunity for Head of Digital at award-winning agency in London. Further information provided on application.

Social media & admin exec (part-time)
London SW6
£10-12 per hour (20 hours per week)
Oct 2017

Here in our small sunny offices in Parsons Green SW6 we are looking to take on a social media and admin exec to work at Folio Recruitment. This is a part-time role (20 hours per week) on a 3 – 6 month contract.


Main responsibilities include:

  • Taking control of Folio’s social media channels (Facebook, Twitter, LinkedIn) – includes designing, writing and uploading posts; monitoring analytics; keeping abreast of current trends in social media.
  • Updating the company website.
  • Database management – uploading information on to our computer system.
  • Diary organisation – monitoring emails, arranging meetings and phone calls.

Skills needed:

  • Excellent spelling and grammar (this is essential)
  • Polite, helpful phone manner
  • Superb organisational skills
  • Self-starter with go-getting attitude
  • Good team-player
  • Must have previous experience working in an office


Oct 2017

Editor role at a professional body in Central London supporting the Digital Publishing Manager in delivery of the company’s content programme. This exciting opportunity involves producing quality content in a range of digital formats, including professional books, technical guidance, study materials and the body’s online knowledge service.

Main responsibilities / Key tasks

  • Strong project management across a variety of digital and print products.
  • Ensure schedules are achievable and regularly monitored and operate rigorous standards of quality control.
  • Build and maintain good relationships with authors, partners and freelancers; source and oversee expert review of content.
  • Provide general editorial support, including copy editing and proofreading.
  • Oversee expenditure on projects.

Skills required

  • Firm understanding of delivering content to professional and technical audiences within digital.
  • Experience in a publishing role with a similar scope of responsibilities.
  • Excellent editorial and project management skills.
  • IT literate with a firm understanding of publishing processes for both digital and print content.
  • Strong interpersonal skills.
  • Excellent verbal and written communication skills.
  • Commercially aware.
  • Quality -focused.
Digital Publishing Manager

A professional body in central London are looking for a Digital Publishing Manager. This exciting role involves leading the publishing team in delivering high quality technical content in print and digital formats, plus overseeing the introduction of appropriate systems and procedures to transition from print to digital first publishing.

Main responsibilities

  • He/she will explore ways of refreshing existing content.
  • Lead on the transitioning of the publishing portfolio from print to digital.
  • Keep abreast of industry advances to advise on changes which may help increase revenues/reduce costs.
  • Overseeing the introduction of appropriate systems and procedures.
  • Managing the publishing team ensuring all projects are delivered to high standard, on time and on budget.
  • Working with the Professional Development Director to develop and manage the publishing budget including preparing budgets and business plans.

Skills required

  • Strong understanding of delivering content to professional and technical audiences particularly within digital.
  • Digital experience.
  • Experience of leading a publishing team.
  • IT literate with good understanding of publishing processes for both digital and prints.
  • Excellent editorial and project management skills and ability to deliver multiple projects to deadlines.
  • Excellent verbal and written communication skills.
  • Attention to detail and quality-focused.
  • Commercial awareness.
  • Conscientious and resilient.
  • Strong interpersonal skills and ability to work well within a team.