Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

The form below gives you the chance to let us know your ideal job and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us


Email address


Upload your CV with a cover letter here


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To discuss a role you are recruiting, please call 020 3417 4060 or submit a brief here. We would love to help.


Company name

Email address

Phone number

Job title

Job description

Salary / day rate


Type of role


“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


London, United Kingdom
Salary band, £22-24k
Nov 2017

Are you a newshound, desperate to break big stories on an industry-leading weekly business title? Are you an expert networker with a track record of using your contacts book to deliver exclusive news and features that generate industry debate?

As a reporter for this weekly b2b retail title, you will be the first to report on new deals, concepts and trends, keeping readers up-to-date.

The role is varied and you will be responsible for your own news page each week, while also pitching for the top spots on the breaking news pages. You will also produce data analysis, product features and business profiles, supported by daily digital content.



  • NCTJ diploma or a minimum of two years’ newspaper or trade publication experience
  • You are highly organised, have great planning skills and are totally committed to hitting all deadlines on a demanding weekly print and daily digital schedule
  • You have a track record of exclusive stories and are dedicated to breaking news first
  • You are an expert networker and have the confidence to build an unrivalled list of contacts
  • You pitch a wealth of news and feature ideas across the magazine and website every week
  • You are digitally-savvy with evidence of building an audience through social media


  • You have knowledge of and contacts within the convenience retail and grocery industries.



Group Chief Sub
Central London
Nov 2017

Chief Sub position based in Central London. Experience in both print and digital is essential. Further details will be given on application.

B2B Editor
Central London
£30-40K DOE
Nov 2017

A well-established content marketing agency in London is looking for an Editor with a B2B background to manage the digital and print output for one of its clients in the business/finance sector.

The key responsibilities of this role are:

Generating ideas
Researching, writing and editing content
Commissioning copy
Attending meetings with the client
Sub-editing, fact checking and proofreading

The ideal candidate will be hardworking, organised, deadline-driven and a stickler for detail with strong feature-writing, news-writing, proofing and sub-editing skills. He/she will have at least four years’ experience on a respected publication or website and a background in business journalism.

Senior Reporter
circa £30k
Nov 2017

Are you a tenacious reporter with a b2b background and an interest in gaming? A fantastic opportunity has come up to join the leading publisher and event organiser in the online gaming and betting sector.


  •  Generate exclusive stories and off diary pieces
  • Write daily news and feature articles, reports, and analysis pieces
  •  Maintain and develop industry contacts
  • Take part in the production process of print magazines
  • Represent the brand at industry events


  • A b2b journalist who is comfortable with all aspects of online and print publishing and can write news, features, interviews or analysis pieces to a high standard.
  • Expert networker who is good at developing contacts.
  •   A confident communicator – whether in press conferences, moderating panels at events or face-to-face interviews with top executives.
  • Talented writer – able to use their own initiative to generate exclusive stories and original angles on the issues shaping the industry.
  • Able to work calmly to a consistently high level when busy and under pressure.
  • Continually seek to maintain and further develop market and product knowledge.
  • Tenacious can do attitude.
  • Exceptional organisational & time management skills, being totally committed to hitting all deadlines on a demanding print and daily digital schedule.
  • Ability to travel abroad as required.
  • Experience in the gaming sector an advantage but not essential.
Senior Editor, business and finance
Nov 2017

Job details will be provided on application.

Content Strategist
circa £40k
Nov 2017

Working for an award-winning content marketing agency with offices across the globe, you will plan and deliver strategic content for the company’s clients, working across all media channels.


  • Ability to communicate with people at all levels
  • Experience in all aspects of the strategy process, from planning to implementation
  • Understanding of social media and native advertising platforms
  • Confident presentation skills

Further details available on application

Production Editor
Salary details on application
Nov 2017

If you’re a whiz at laying out pages using InDesign and Photoshop, can spot a typo at 50 yards, have the ability to write eye-catching headlines and know how to manipulate images to create magazine pages, please get in touch. This publishing company in central London need a freelance Production Editor to work on an ad hoc basis across their portfolio of print magazines (weekly and bi-weekly) and associated digital output.

Digital Marketing Manager (freelance)
Date rate according to experience
Nov 2017

A fast-growing events company in south west London are looking for a freelance digital marketing manager. A brief outline of the role and what skills are needed is below:

  • Website management to include fulfilling ads ( using DFP / Adserver)  and content administration ( via CMS)
  • identifying and managing any development requirements as necessary, monitoring website functionality and resolving any challenges / ensuring the website can fulfil sponsorship requirements /   experience with DFP / Adserver both in uploading campaigns and setting up ad positions
  • Content administrationuploading content / news into CMS with images as and when,  proof reading,
  • Sponsorship fulfilment – Liaising with sponsors and co-ordinating sponsorship fulfilment and scheduling of editorial ( working with sponsor and editor to ensure it happens and marketing of it)  website ads, video, webinars etc
  • Marketing – largely set up execution and delivery of the totally gaming newsletter every Thursday;
  • Reporting – reporting on weekly monthly stats, use of  google analytics, producing monthly reports with interpretation across our activities
  • Social media – monitoring engagement, ensuring best practice,  mainly marketing  of news articles  &  content including paid for
  • Project managing digital activities – collateral / digital ads / webinars / video production if required
Deputy Editor, Lifestyle (6 month contract)
on application
Nov 2017

Exciting opportunity for an experienced editor and writer with a background in content marketing to work for a well-known agency on a lifestyle brand. Must have extensive digital publishing experience. This is a senior role as the deputy editor will be involved in overseeing all stages from strategy, planning and client liaison to commissioning, editing, sign-off and proofing.

Key responsibilities:

  • Liaising with client on content planning
  • Commissioning and editing features
  • Directing the work of the art editor and sub-editor
  • Liaising with client on sign-off of all assets produced for all channels
  • Ensuring accuracy and editorial standards are adhered to
  • Attending client meetings and photoshoots as required
  • Helping with production of any extra material required
News Editor
circa £32k
Nov 2017

Our client is an independent trade publishers with offices in central London. This role is to work across a weekly print title and associated digital output. More details on application.

Salary on application
Nov 2017

A rare opportunity to edit a key account at a well-known content marketing agency in London. Digital experience essential. Lifestyle/consumer client.

Head of Digital
Salary on application

Fantastic opportunity for Head of Digital at award-winning agency in London. Further information provided on application.

Social media & admin exec (part-time)
London SW6
£10-12 per hour (20 hours per week)
Nov 2017

Here in our small sunny offices in Parsons Green SW6 we are looking to take on a social media and admin exec to work at Folio Recruitment. This is a part-time role (20 hours per week) on a 3 – 6 month contract.


Main responsibilities include:

  • Taking control of Folio’s social media channels (Facebook, Twitter, LinkedIn) – includes designing, writing and uploading posts; monitoring analytics; keeping abreast of current trends in social media.
  • Updating the company website.
  • Database management – uploading information on to our computer system.
  • Diary organisation – monitoring emails, arranging meetings and phone calls.

Skills needed:

  • Excellent spelling and grammar (this is essential)
  • Polite, helpful phone manner
  • Superb organisational skills
  • Self-starter with go-getting attitude
  • Good team-player
  • Must have previous experience working in an office


Travel Editor
circa £35k
Nov 2017

You’re a writer and journalist with a passion for the travel industry. Our client is a collaborative, multi-disciplinary agency that goes all in on organic marketing. They are looking for a Travel Editor to help develop great content and campaigns for brands across the travel ecosystem, including media, tour operators, suppliers, OTAs and tech providers.

Before we go any further, a word of warning: this isn’t a glamorous job packed with perks and trips. You won’t be jetting off to luxury hotels on all-expenses-paid jollies. You won’t even get regular boxes of chocolates from industry PRs. But you’ll get the chance to pitch to, collaborate with and interview some of the smartest people in the industry (and if you’re really itching for a trip, there might be an opportunity to go to New York and hang out with our new team there).

About you

You’ll need a good grasp of how and why brands use content in a commercial context. That doesn’t just mean SEO. One day you might be developing a consumer-facing content platform designed to win inbound links, but the next you might be talking to airline executives for a brand-building thought leadership piece.

Loving to travel won’t hurt, but it won’t be enough. They are looking for people with a solid understanding of the sector and a good range of media and industry contacts. Do you know the perfect freelancer for a niche travel tech piece or an in-depth destination feature? Are you comfortable interviewing senior executives? And when they need support on high-volume copywriting projects, can you knuckle down and turn out good first drafts to tight deadlines?

The company is a relaxed, professional, straight-talking team that genuinely enjoys working together. There’s an informal running club, a globe drinks cabinet, a Spotify playlist and an ongoing argument about what kind of coffee to drink when.


  • 3-5 years experience in writing and editing roles (journalism, copywriting)
  • Portfolio of written work that is relevant to the role
  • Superb command of English
  • Strong organisation and communication skills
  • Understanding of the travel industry
  • Networking skills and a good list of travel industry contacts
  • Understanding of current SEO practices and the wider marketing landscape


  • Experience of cross-discipline collaboration (e.g. video, audio, graphic design)
  • Client-facing experience
  • Foreign language skills
  • Significant experience in the travel industry

Required experience:

  • writing and editing roles (journalism, copywriting): 3 years

travel industry: 1 year

Editor, 12-month contract
£27-32k DOE
Nov 2017


Our client is a publishing and events company with offices in Wimbledon, SW19. They are looking for an editor to oversee four b2b magazines.

 Key attributes needed

o          Mature

o          Creative

o          Confident

o          Strong communicator

o          Team Player

o          Good under pressure

o          Organised

o          Dedicated


Responsibilities will include:


o          Responsible for all editorial content and design of products

o          Management of editorial staff (external)

o          Management of editorial, design and production staff

o          Responsible for maintaining high standards and management of magazine brands

o          Management of magazine budgets

o          Manage circulation, subscriptions and newsstand distribution

o          Attend industry events “the face” of magazines

o          Ensure effective promotion of other company products through the magazines



o          Approx three – four years experience



o          Indesign


Social Media Manager
London, SE1
circa £30k
Nov 2017

Our client is a multi-channel publishing agency and they are looking for a Social Media Manager for a high-profile travel account.

The Social Media Manager will work with the client to create content across social media accounts (Facebook, Twitter, Instagram, YouTube and any other social media properties where applicable).

They are looking for a strong writer with a lively, friendly yet professional tone, with clear expertise across social media. The successful candidate must be up to date with new and emerging cross-channel formats and also have strong Photoshop and video editing skills.

Core responsibilities:

  • Create written content for all social media channels such as Facebook, Twitter, Instagram and YouTube
  • Create engaging multimedia content such as video and Instagram stories
  • Research and source content assets
  • Curate UGC
  • Plan delivery and use social publishing tools
  • Form key relationships with influencers across the social media platforms
  • Identify social media communities
  • Develop and manage competitions and campaigns
  • Monitor and report on performance on social media platforms using tools such as Google Analytics
  • Review competitor content on a regular basis
  • Work closely with the client to identify key stories
  • Work closely with the existing client team to maximise resources
  • Liaise with an external agency to manage media spend
  • Keep the client up to date as to social best practice
  • Attend weekly client meetings

Key skills

  • 2-3 years’ experience of creating content for social media channels
  • A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
  • Strong editing and writing skills suitable for each platform
  • Strong design/creative skills suitable for each platform
  • Knowledge and understanding of algorithms and SEO
  • The ability to contribute new and innovative ideas
  • Strong verbal communication skills
  • organisational skills, with the capacity to prioritise and work across multiple projects
  • The ability to work well under pressure and meet deadlines
  • Data analysis skills and statistical prowess to draw actionable insights
  • An eye for detail and the ability to work accurately
  • Excellent team work and networking skills
  • The ability to work independently
  • Fluency in English
  • Proficiency in Photoshop and proven ability to create gifs, edit video and other visual assets,
  • Experience of using a CMS
  • Demonstrable background in, or passion for, travel