Editorial recruiters –
digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs within content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

The form below gives you the chance to let us know your ideal job and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet up to talk in more detail about your career moves and aspirations

We get to know the people we work with – and that is what makes Folio special.

Contact us


Email address


Upload your CV with a cover letter here


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients to come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To discuss a role you are recruiting, please call 020 7736 8742 or submit a brief here. We would love to help.


Company name

Email address

Phone number

Job title

Job description

Salary / day rate


Type of role


“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Editor and Writer
London, United Kingdom
Salary band circa £50k
Feb 2017

This senior role involves designing, writing and editing thought leadership projects for a range of high-profile clients in the financial services and technology sectors.

You will work on a wide range of content, including long-form reports, opinion pieces, article programmes, narrative and messaging decks, infographics, and related multimedia and social media content. You will be responsible for developing research hypotheses, survey questionnaires and analysing research results.

The role entails maintaining excellent standards of service and client communication at all times.

Key tasks:

  • Planning, writing and editing reports, infographics, article programmes, slide decks, social media posts, and a range of other content assets
  • Working on survey projects, for example researching the topic and developing survey questionnaires; analysing and reporting on survey data
  • Working on proposal development and supporting the sales effort in terms of ideas generation and topic research
  • Reporting on project progress, using project management processes and tools
  • Helping to facilitate and lead workshops with clients on topic and campaign development
  • Supporting advisory programmes: compiling literature reviews, competitor reviews and white space analysis
  • Working with other partners (designers, production companies) where relevant

Key skills:

  • Proven ability to plan and oversee research or editorial projects and processes
  • Strong editing skills, with the ability to structure longer reports in detail and to help authors extract the story from interviews and survey data
  • Strong writing skills, with the ability to deliver compelling, clean copy against tight deadlines
  • Ability to learn about and deliver new types of editorial product, including digital-first content
  • Strong project management and client liaison skills
  • Good presentation and influencing skills
  • Proactive in solving project and client challenges

Subject matter knowledge:

  • Good knowledge of key trends and emerging issues in financial services and technology
  • Experience of writing about digital transformation and its impact on the financial services industry
  • Strong knowledge of FinTech: technology, applications and business models
Regional Lifestyle Magazine Publisher
Oxfordshire, Midlands, Reading or Wiltshire
Up to £40k + extras and bonus
Jan 2017

Working for a well-known regional publishers on a portfolio of lifestyle magazines in the Midlands, Oxfordshire, Wiltshire and Reading areas, your key focus will be to lead the advertising and content team with responsibility for developing, managing and executing the vision of the magazines.

The role will involve executing the strategic vision for our Lifestyle Magazines on a regional level, and driving advertising sales revenues through high-quality spreads and compelling reads, with a focus on attracting the elusive AB marketplace. As the brand ambassador of the magazine, you will work with the commercial teams to deliver key partnerships and grow the revenue. You will inspire and engage with local sales executives and managers to help deliver the vision for each magazine, but there will be no day-to-day management responsibility for salespeople.

The ideal individual should be a senior commercial manager of magazines with a deep understanding of luxury retailers, property, women’s fashion and lifestyle magazines. A proven track record of success in managing magazines from conception to print is essential, although a personal development programme will be provided to increase expertise in this field.

Digital Content Executive
Central London
£22-25K DOE
Apr 2017

As digital content executive, you would be working for a market-leading producer of print magazines and newspapers, events, projects and websites, aimed at helping independent convenience retailers grow their businesses.

This is a hugely exciting time for the independent convenience retail industry and a time of great investment and innovation. The same is true at this thriving company, and the four-strong digital department is the key driver of change across the business.

The digital content executive will oversee the editorial content for the company’s online offerings, working with journalists, the events and marketing teams and retailer bloggers to plan and execute a regular flow of relevant and timely content.

You will help drive success by adding value to the market-leading print titles and build up a library of resources to help position the websites as online hubs for retailers, wholesalers and manufacturers.

Key capabilities

  • Highly organised with great planning skills and a track record of hitting deadlines.
  • An understanding of what makes good content for different audiences including blogging, news, and social media interactivity across UK platforms.
  • Good people skills including creation of online communities and an understanding of software and platforms including Twitter, Facebook and LinkedIn.
  • Good communication skills including examples of working with stakeholders at all levels, involvement in successful teamwork and the ability to work on their own initiative.
  • Excellent spelling, grammar and proofreading abilities.
  • A good understanding of HTML, WordPress and other CMS.
    The ability to create accurate, informative and intelligent reports and produce data analysis that creates value.
  • Good graphic design skills and ability to use Adobe Illustrator, InDesign and Photoshop.

Required knowledge

  • SEO
  • Social Media
  • Online Publishing
  • Website Updating