Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

The form below gives you the chance to let us know your ideal job and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us


Email address


Upload your CV with a cover letter here


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


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These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To discuss a role you are recruiting, please call 020 3417 4060 or submit a brief here. We would love to help.


Company name

Email address

Phone number

Job title

Job description

Salary / day rate


Type of role


“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Senior B2B Editor
Central London
£35k-£45k depending on experience
Aug 2018

A well-established content marketing agency in London is looking for a Senior Editor with a B2B background to manage the digital and print output for a number  of its clients in the finance sector.

The key responsibilities of this role are:

Generating ideas
Researching, writing and editing content
Commissioning copy
Attending meetings with the client
Sub-editing, fact checking and proofreading
Managing a small in-house team


The ideal candidate will be hardworking, organised, deadline-driven and a stickler for detail with strong feature-writing, news-writing, proofing and sub-editing skills. He/she will have at least six years’ experience on a respected publication or website and a background in business journalism.

Social media & admin exec (part-time)
London SW6
£10-12 per hour (20 hours per week)
Aug 2018

Here in our small sunny offices in Parsons Green SW6 we are looking to take on a social media and admin exec to work at Folio Recruitment. This is a part-time role (20 hours per week) on a 3 – 6 month contract.

Main responsibilities include:

  • Taking control of Folio’s social media channels (Facebook, Twitter, LinkedIn) – includes designing, writing and uploading posts; monitoring analytics; keeping abreast of current trends in social media.
  • Updating the company website.
  • Database management – uploading information on to our computer system.
  • Diary organisation – monitoring emails, arranging meetings and phone calls.
  • Invoicing.

Skills needed:

  • Excellent spelling and grammar (this is essential)
  • Polite, helpful phone manner
  • Superb organisational skills
  • Self-starter with go-getting attitude
  • Good team-player
  • Must have previous experience working in an office


Freelance layout sub-editors
Day rate on application
Aug 2018

Our client is a leading financial publishing company who are looking for freelance layout sub-editors for ad hoc shifts.

Must have excellent InDesign skills and a knowledge of Photoshop.

Head of Content
Salary on application
Aug 2018

Working for a content marketing agency in Singapore across a portfolio of travel / lifestyle clients.

Strategic content lead, responsible for realising strategic goals through quality content.  Top-level ideation, providing support and ensuring quality control across all content.

Resourcing content team and collaborating with the other heads of department to oversee all content being delivered. Particular focus on storytelling and strategy.

Must keep good relations with the client, prospective clients and the account management team, and keep developing both the style and content across all content including print and digital.

  • Studying research/reports, attending meetings about strategy and delivering or approving strategic documents
  • Consulting to ensure correct execution across all content
  • Providing training as needed to maximise content execution
  • Final approval of high-profile, strategic or paid content, and ultimate responsibility for the general standard of BAU content
  • Resourcing the content team
  • Working with other senior members of staff and beyond to access expert knowledge
  • Managing the content team including regular appraisals
  • Overseeing projects across the business including new business


circa £45k
Jun 2018

Working for a content marketing agency in Singapore on a travel / lifestyle / shopping publication.


The editor will establish a strong editorial tone of voice and visual identity for the publication though a combination of:

  • Personal judgement
  • Stand out in the travel content market
  • Requirements of the client

Planning and management

Responsible for all aspects of editorial content execution and day to day management of the publication. This includes:

  • Interpreting and executing the client requirements
  • Planning the major themes of forthcoming publications
  • Developing the theme and content of each issue
  • Managing the flatplan – ensuring cooperation with the advertising sales department
  • Maintaining and improving editorial standards and processes
  • Managing the commissioning budget and negotiating and changes

Recruitment and team management

  • Responsible for induction of new staff, including freelance staff.
  • Responsible for motivating the team and ensuring quality of work through regular appraisals
  • Help develop the team through training and mentoring
  • Ensure cooperation and communication between the editorial, art, production and advertising teams and freelance staff in order to maintain consistency of content and to meet deadlines
Editor, 1 year fixed-term contract
Salary on application
Aug 2018

Working for a b2b content marketing agency in central London on a well-respected thought-leadership publication. Must have 3+ years’ experience in editing, commissioning, ideation, sub-editing and proofreading. Print experience essential; digital experience useful. Role requires a large amount of client liaision and a background in b2b.

Commercial Editor
Salary on application
Aug 2018

Our client, an events and publishing company in the online gaming arena is seeking a talented copywriter to work in their publishing division. Based in London,  this dynamic organisation has a portfolio of print titles and websites and organises regular conferences and exhibitions.

As Commercial Editor you would take control of all the advertorial and commercial copywriting and would be working across their three magazines and websites. They are looking for a talented writer who is very client facing as the role involves meeting and speaking to clients and PRs on a daily basis.  The role offers plenty of opportunity to travel (UK and overseas).


£25k-£30k, DOE
Aug 2018

Working in a team of five sub-editors across a large portfolio of publications (print and digital). The company is a fast-growing agency of around 100 staff. The content is a mix of b2b, lifesyle and luxury. Would suit a junior sub who is ready for a step up and would thrive in a fast-paced environment.

Managing Editor
circa £35k
Aug 2018

Working for a content marketing agency in central London on a portfolio of eight publications for a client in the financial services sector. Role involves some commissioning and plenty of coordination with external editors. Must have experience of running multiple projects at once.

Senior Writer
£28k-£32k, DOE
Aug 2018

Our client is looking for an engaging senior writer with a flair for writing to join their busy team working across online, print, and events – reporting to the Editorial Director.

This is a unique opportunity for an experienced journalist to join a niche publishing business that is the global leader in providing content for ultra-wealthy business-owning and financial families and their advisers.

General description

The senior writer is responsible for sourcing and writing profile interviews and feature articles for a quarterly publication and its supplements. Where appropriate the company will look to generate video content from these pieces. You will contribute daily articles for the website. Sharing content on social media is an important part of the role.


  • Should be able to write clean copy that requires minimal editing
  • Subediting and proofreading
  • Analytical and research skills
  • Ability to engage and interview the super wealthy as well as the professionals who serve them
  • Understanding about the fundamentals of investment and business
  • Basic understanding of social media, SEO and Google Analytics

Job Requirements

  • Broad knowledge and experience in: Word, Excel
  • Social media experience
  • General knowledge of: Photoshop, InDesign
  • Experience in: Content management systems (ideally Drupal); email marketing systems (Adestra).