Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs within content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

The form below gives you the chance to let us know your ideal job and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet up to talk in more detail about your career moves and aspirations

We get to know the people we work with – and that is what makes Folio special.

Contact us


Email address


Upload your CV with a cover letter here


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients to come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To discuss a role you are recruiting, please call 020 7736 8742 or submit a brief here. We would love to help.


Company name

Email address

Phone number

Job title

Job description

Salary / day rate


Type of role


“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


London, United Kingdom
Salary band, £22-24k
Jul 2017

Are you a newshound, desperate to break big stories on an industry-leading weekly business title? Are you an expert networker with a track record of using your contacts book to deliver exclusive news and features that generate industry debate?

As a reporter for this weekly b2b retail title, you will be the first to report on new deals, concepts and trends, keeping readers up-to-date.

The role is varied and you will be responsible for your own news page each week, while also pitching for the top spots on the breaking news pages. You will also produce data analysis, product features and business profiles, supported by daily digital content.



  • NCTJ diploma or a minimum of two years’ newspaper or trade publication experience
  • You are highly organised, have great planning skills and are totally committed to hitting all deadlines on a demanding weekly print and daily digital schedule
  • You have a track record of exclusive stories and are dedicated to breaking news first
  • You are an expert networker and have the confidence to build an unrivalled list of contacts
  • You pitch a wealth of news and feature ideas across the magazine and website every week
  • You are digitally-savvy with evidence of building an audience through social media


  • You have knowledge of and contacts within the convenience retail and grocery industries.



Community Manager
Central London
£30k DOE
Jul 2017

As Community Manager at this rapidly growing social agency, you will be responsible for devising, developing and delivering social communications that achieve business objectives across a changing landscape of platforms and tools.

Key skills

  • The ability to think creatively and strategically
  • An understanding of social media and its impact on brand
  • Experience at planning and managing social presences
  • Experience in journalism/copywriting/blogging
  • Excellent organisational and time management skills
  • Excellent written and verbal communications skills
  • Proficiency in using a wide variety of social platforms and tools


B2B Editor
Central London
£30-40K DOE
Jul 2017

A well-established content marketing agency in London is looking for an Editor with a B2B background to manage the digital and print output for one of its clients in the business/finance sector .

The key responsibilities of this role are:

* Generating ideas
* Researching, writing and editing content
* Commissioning copy
* Attending meetings with the client
* Sub-editing, fact checking and proofreading

The ideal candidate will be hardworking, organised, deadline-driven and a stickler for detail with strong feature-writing, news-writing, proofing and sub-editing skills. He/she will have at least four years’ experience on a respected publication or website and a background in business journalism. 

Community Manager
50,000 euros, DOE
Jul 2017

Details will be given on application.

Senior Editor, business and finance
Aug 2017

Job details will be provided on application.

Content Strategist
circa £40k
Aug 2017

Working for an award-winning content marketing agency with offices across the globe, you will plan and deliver strategic content for the company’s clients, working across all media channels.


  • Ability to communicate with people at all levels
  • Experience in all aspects of the strategy process, from planning to implementation
  • Understanding of social media and native advertising platforms
  • Confident presentation skills

Further details available on application

Production Director
Salary details on application
Aug 2017

Working for an award-winning content marketing agency, you will be responsible for the smooth running of the agency’s entire print output.


  • A minimum of 5 years’ experience working in the production department of a publishing company
  • Knowledge of all types of printing processes
  • Experience of mailing and bulk distribution
  • Experience in paper buying, fulfillment and postage requirements
  • Ability to advise on forms, materials, finishes …


Production Editor - Freelance
Salary details on application
Aug 2017

If you’re a whiz at laying out pages using InDesign and Photoshop, can spot a typo at 50 yards, have the ability to write eye-catching headlines and know how to manipulate images to create magazine pages, please get in touch. This publishing company in central London need a freelance Production Editor to work across their portfolio of three print magazines (weekly and bi-weekly) and associated digital output. Start date ASAP!