Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

The form below gives you the chance to let us know your ideal job and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us


Email address


Upload your CV with a cover letter here


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To discuss a role you are recruiting, please call 020 3417 4060 or submit a brief here. We would love to help.


Company name

Email address

Phone number

Job title

Job description

Salary / day rate


Type of role


“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Sub-editor, health & beauty, freelance (long-term or short-term contract)
Day rate dependent on experience
Jan 2018

We have a number of opportunities for sub-editors with a background in health and beauty. Must have outstanding attention to detail and be highly organised!

Salary band, £24k-£26k
Jan 2018

Are you a newshound, desperate to break big stories on an industry-leading weekly business title? Are you an expert networker with a track record of using your contacts book to deliver exclusive news and features that generate industry debate?

As a reporter for this weekly b2b retail title, you will be the first to report on new deals, concepts and trends, keeping readers up-to-date.

The role is varied and you will be responsible for your own news page each week, while also pitching for the top spots on the breaking news pages. You will also produce data analysis, product features and business profiles, supported by daily digital content.



  • NCTJ diploma or a minimum of two years’ newspaper or trade publication experience.
  • You are highly organised, have great planning skills and are totally committed to hitting all deadlines on a demanding weekly print and daily digital schedule.
  • You have a track record of exclusive stories and are dedicated to breaking news first.
  • You are an expert networker and have the confidence to build an unrivalled list of contacts.
  • You pitch a wealth of news and feature ideas across the magazine and website every week.
  • You are digitally-savvy with evidence of building an audience through social media.


  • You have knowledge of and contacts within the convenience retail and grocery industries.



Content Manager
Jan 2018

A  leading global pharmaceutical company is seeking a Content Manager.  The ideal candidate will have experience in content creation and have a strong understanding of digital and social.

As Content Manager you will be working across two global internal and external communication initiatives. You will be responsible for ensuring the content on both is uploaded, showcased and promoted appropriately on all relevant platforms and channels.

The successful candidate will have worked either agency-side account/project management, client-side brand management, or in an editorial role within a media company.


– Uploading all content to relevant content management systems. This includes selecting images, writing description paragraphs, entering tags/metadata etc.
– Generating traffic driving elements where appropriate and working with distribution partners (both internal and external).
– Attendance at daily planning meetings (on the phone) with relevant editors and content creators.
– Overseeing the management of content approvals through relevant approval systems.
– Ensuring all social content is aligned to company policies and procedures, following regulatory and legal guidelines.

Qualifications & experience:

– Degree level qualification.
– 6+ years of experience in either agency-side account/project management, client-side brand management or in an editorial role within a media company.
– Experience working with a structured content creation and production process.
– Experience writing and editing content would also be an asset in this role.
– The role will require a combination of strong relationships and project management skills, with an emphasis on content output.
– Experience of working in a global organization with varied cultures, with proven ability to manage global brands at a central and local level.



Health Editor
circa £40k-£50k
Jan 2018

Our client, one of the top 10 pharmaceutical companies in the world with an unparalleled portfolio of businesses, is seeking a driven health editor.

The successful candidate will have prior experience of being a digital editor for a healthcare publication or a branded healthcare content offering.

In this role you will be responsible for delivering differentiated, compelling editorial content for patients in the UK.  You will be responsible for generating  articles, videos, graphics and podcasts, bringing patients the latest science and thinking around chronic selected conditions (Migraine, Asthma, Depression and ADHD), along with tips, technologies and support.


– Bringing new story ideas to the table to discuss with content partners.
– Reviewing, shaping and selecting key stories/concepts based on sound editorial judgement, with a clear sense of what is most valuable and relevant to the target audience.
– Keeping fully abreast of news and developments in the chronic healthcare space.
– Working with content partners to optimize the planning process.

– Working with content partners to brief contributors, set deadlines, allocate budget.
– Reviewing and editing content.
– Working with content partners to optimize the creation process.
– Working with MLRC and the content manager to ensure all concepts and content meet MLRC requirements.

– Reviewing analytics.
– Leading monthly content autopsies with the wider content team.
– Working with the wider content team to enhance the content strategy.

Qualifications & experience:

– Degree level qualification.
– 3+ years of experience of being an editor for a healthcare publication or a branded healthcare content offering.
– Experience of running a digital content creation and production process.
– 6+ years being a journalist (editor, reporter) in the healthcare space.
– Strong knowledge of the changing healthcare industry, with a particular focus on the challenges facing chronically-ill patients.
– Excellent editing and writing skills.
– Strong relationship-management and collaboration skills.
– Experience of working in a global organization with varied cultures, with proven ability to work effectively at a central and local level.






Digital Editor (internal communications)
Jan 2018

Do you have a background in journalism and content creation and are seeking a career change?

A  leading global pharmaceutical company is seeking a Digital Editor to develop its global internal communications platform.

The role would involve distributing content to a wide range of stakeholders, including healthcare professionals, partners and prospective employees.  You would be working with company employees, communications team, and external content creation partners around the world to create engaging “good news” stories for its global employee website.

The position would suit someone who has worked in journalism, with a digital content creation background.


– Leveraging the Command Center, an advanced media and social media listening tool, to analyse the external communications landscape.
– Sourcing employee stories through established channels – and building new means of sourcing stories.
– Selecting, reviewing and shaping potential stories/concepts based on sound editorial judgement, with a clear sense of what is most valuable and relevant to the target audience.
– Working with content partners to optimize the planning process.

– Briefing content contributors, setting deadlines, allocating budgets.
– Working with external content creators and employees to refine the stories.
– Reviewing and editing content produced by the content creators.
– Finding and on-boarding new external content creators.
– Optimizing the creation process.
– Working with MLRC and the content manager to ensure all concepts and content meet MLRC requirements.

– Reviewing analytics.
– Leading monthly content autopsies with the wider content team.
– Working with the wider content team to enhance the content strategy.

Qualifications & experience:

– Degree level qualification.
– 3+ years of experience of being an editor for a publication or a branded content offering.
– Experience of running a digital content creation and production process.
– 6+ years being a journalist (editor, reporter).
– Knowledge of the healthcare industry an advantage.
– Excellent editing and writing skills.
– Experience of working in a global organization with varied cultures, with proven ability to work effectively at a central and local level.





B2B Editor
Central London
£30k-£40k depending on experience
Jan 2018

A well-established content marketing agency in London is looking for an Editor with a B2B background to manage the digital and print output for one of its clients in the finance sector.

The key responsibilities of this role are:

Generating ideas
Researching, writing and editing content
Commissioning copy
Attending meetings with the client
Sub-editing, fact checking and proofreading

The ideal candidate will be hardworking, organised, deadline-driven and a stickler for detail with strong feature-writing, news-writing, proofing and sub-editing skills. He/she will have at least four years’ experience on a respected publication or website and a background in business journalism.

News Editor
Jan 2018

Details on application

Features Editor
Jan 2018

Our client is a leading B2B publishing company, specialising in retail.

They are looking for a talented features writer to work across one of their award winning weekly publications (print and digital).

The key responsibilities of this role are:

  • To brief, write and commission features.
  • To manage freelancers and ensure they are delivering excellent, relevant content.
  • To copy edit, sub-edit and proof pages.
  • To generate great story leads, features, analysis and campaign ideas, using the full range of sources available, including personal contacts, events, phone calls to and from the office, monitoring of email and social media, internet searches and follow ups of our own and competitors’ stories.
  • To find unique ways to bring features and news online and measure response.
  • To plan, write and upload digital and social media content, including scheduling content to cover weekends and holidays.
  • To build a profile for yourself in the industry by developing and maintaining good contacts and ensuring we cover appropriate events. After-hours mingling with readers, clients and industry participants is expected.
  • To work effectively with production, by supplying pages to deadline, organising photography and supplying ideas for illustration.
  • To ensure that our editorial values of accuracy, relevance and ease of use are met, and that all material is published within the law.
  • To get regular feedback from readers and to monitor competitor titles.

Person specification


  • You are a high-achieving reporter on a B2B title or equivalent.
  • You are highly organised, with great planning skills and a track record of hitting deadlines. Capable of coordinating features and numerous stories for a fortnightly title, while keeping digital content up to date.
  • You have strong networking abilities and are a confident communicator both on the page and in face-to-face meetings.
  • You are tenacious about accuracy.
  • You have excellent commercial awareness and understanding of how content supports sales objectives.


  • Fully trained (NCTJ or equivalent journalism qualification), including legal training.
  • Knowledge of Adobe InDesign, Photoshop, video editing and CMS.
  • Good shorthand, IT and photography skills.




Content Strategist
circa £40k
Jan 2018

Working for an award-winning content marketing agency with offices across the globe, you will plan and deliver strategic content for the company’s clients, working across all media channels.


  • Ability to communicate with people at all levels
  • Experience in all aspects of the strategy process, from planning to implementation
  • Understanding of social media and native advertising platforms
  • Confident presentation skills

Further details available on application

Content Executive (3-month internship)
£21k-£24k pro rata
Jan 2018

Working for an award winning content agency, this is a great opportunity for a junior writer looking to develop their career in publishing.  The role would involve working across major retail accounts, which encompass a website, members’ database, social media, and some print publications.

The ideal candidate should be adept at working to deadlines and managing their workload, with some experience of receiving and working to a brief autonomously. A self-starter, you’ll be keen to support and contribute to the team. There will  be opportunities to join brainstorms and possibly even contribute to pitches.


• Proofreading and writing commercial and creative copy across all channels (email, social, website and print)
• Creating templated buylists and checklist features
• Uploading and tagging content, including recipes
• Updating and monitoring offers pages via CMS – training will be given
• Building tracking links – training will be given
• Using Excel to choose products, perform audits and upkeep editorial records
• Researching products and building buylists
• Assisting with research and trend reports for the wider team
• Taking part in occasional brainstorms and features meetings
• Deputising for the Deputy Editor as required
• Ad hoc duties to facilitate the smooth-running of the content team, which could range from ordering products to wrapping prizes

Knowledge of WordPress, social media, copywriting, SEO and metadata. InDesign skills also an advantage


Digital Development Manager
circa £40k-£50k
Jan 2018

Do you have a background in project management, design or editorial?

We have a fantastic opportunity at an award winning agency in London. This client facing role, would suit someone who enjoys the world of digital publishing.  The successful candidate should be an expert at producing great digital content, design and marketing campaigns.  Must be able to understand the latest in digital innovations, and how these might propel marketing programmes.

Main responsibilities include: 

• Work closely with the Digital/ Developer lead in the agency
• Work with developers (internally and externally); designers, editors, animators, video producers and social media specialists to deliver effective digital projects for clients.
• Develop into an authority, both within the agency and externally, on all matters relating to the agency’s digital services.
• Help ensure client expectations are exceeded.
• Keep on top of industry developments, including emerging trends and new technologies, innovative campaigns, as well as what the competition is doing – and where the knowledge gaps are.
• Help develop the agency’s overall profile as a leading innovative digital content agency.
• Build an external network of digital experts.
• Operate as a project manager where necessary.
• Create strong relationships with suppliers and third parties.
• Develop and maintain strong relationships with colleagues.

Skills needed: 

• Technically minded
• Entrepreneurial and commercial mindset
• Good digital writer
• Basic coding knowledge (html)
• Background in project management, design or editorial
• Ability to communicate with people at all levels








Social media & admin exec (part-time)
London SW6
£10-12 per hour (20 hours per week)
Jan 2018

Here in our small sunny offices in Parsons Green SW6 we are looking to take on a social media and admin exec to work at Folio Recruitment. This is a part-time role (20 hours per week) on a 3 – 6 month contract.


Main responsibilities include:

  • Taking control of Folio’s social media channels (Facebook, Twitter, LinkedIn) – includes designing, writing and uploading posts; monitoring analytics; keeping abreast of current trends in social media.
  • Updating the company website.
  • Database management – uploading information on to our computer system.
  • Diary organisation – monitoring emails, arranging meetings and phone calls.

Skills needed:

  • Excellent spelling and grammar (this is essential)
  • Polite, helpful phone manner
  • Superb organisational skills
  • Self-starter with go-getting attitude
  • Good team-player
  • Must have previous experience working in an office


Central London
circa £25k
Jan 2018

Our client is looking for a sub editor with a minimum of two years’ experience, ideally in a b2b publishing environment (print and digital). You would be working in a team of subs across the entire output of this respected agency.

• laying out pages to template, using InDesign and Photoshop
• copy editing, fact-checking
• writing heads and sells for magazine and digital versions

Skills + requirements:
• meticulous sub-editing skills with solid experience in a deadline-driven environment
• ability to follow style guides and update them when necessary
• creativity – writing heads and sells
• ability to be pro-active, multi-task and to manage own workload
• excellent communication skills a must
• proficient working in InDesign and Photoshop
• experience of working in a CMS desirable

Digital Publishing Manager
Jan 2018

Working for one of the UK’s leading professional bodies, we have a great role for someone with a background in digital publishing and content management.

The Digital Publishing Manager will lead and manage the Publishing team, in line with company strategy and has the exciting opportunity to transition the publishing business as a whole from print to a digital first service . Responsibilities include overseeing commissioning and production of high quality technical content in print and digital formats. He/she will also explore ways of refreshing/repurposing existing content and overseeing the introduction of appropriate systems and procedures.


• Work with colleagues to shape and deliver the company knowledge strategy and build relationships and practices that cement the place of knowledge at the heart of the organisation.
• Lead on the transitioning of the company’s publishing portfolio away from print to digital and print-on-demand, including exploring opportunities to commission new content and reshape, repurpose and upsell existing content in new formats.
• Working with colleagues and suppliers as appropriate, lead on the use of appropriate technologies for delivering on the strategy, including platform, tools for content authoring and management, integration with e-commerce and sales reporting etc.
• Keep abreast of industry advances to support the delivery of the knowledge strategy, and where relevant advise on changes that exploit developments which may help to increase revenues and/or reduce costs.
• Manage the Publishing team, setting and supporting their work to ensure that all projects are delivered to a high standard, on time and on budget, and developing the team’s skills and capabilities.
• Contribute to wider product development and decision-making.


• Review the organisation’s portfolio of professional books to identify gaps and explore opportunities for repurposing and reselling that content.
• Work with Policy colleagues on a strategy for commissioning and production of technical guidance, research and consultation papers, including working with an editorial board and other colleagues, and external sources as appropriate.
• Manage other members of the Publishing team in developing the organisation’s online knowledge base, CSPOnline, exploring links with other parts of the portfolio, opportunities for cross-selling etc.

Project management

• Embed a strong project management ethos across the business, making sure that projects run smoothly from manuscript to final delivery, monitor and advise on progress against schedule.
• Embed rigorous standards of quality control, checking outgoing work before it is sent to clients and freelancers and checking incoming work from authors and freelancers to ensure that it meets briefs and guidelines.
• Lead on the development and maintenance of good relationships with authors, partners and freelancers, and on the sourcing of expert review.
• Provide general editorial support as necessary, including undertaking in-house copy editing and proofreading as required, ensuring permissions for use of copyrighted material is secured, and collating client, author and proof-reader mark ups.

Financials, marketing and sales

• Working with the Professional Development Director, develop and manage the Publishing budget, including preparing budgets and business plans both for individual projects and for the business as a whole, and leading on the hitting of all targets.
• Review sales performance of all products and work with marketing colleagues to ensure sales targets are met.
• Liaise with Finance colleagues to produce regular, accurate management reports.
• Work with the Sales and Marketing Executive for Publishing to meet budget targets, develop appropriate and effective marketing campaigns to support all products, advise on routes to market, identify opportunities for re-selling of existing content etc.

Person specification:

• A firm understanding of delivering content to professional and technical audiences, particularly within a digital environment.
• Knowledge of the technical/governance market is beneficial but not essential.
• A track record of successfully creating and selling digital and print content for professional audiences.
• Experience of working with developers, instructional designers and others in the delivery of digital content.
• Experience of leading a publishing team through a transition from a print focus to digital.

• IT literate, with a good understanding of publishing processes for both digital and print and a firm understanding of content delivery platforms.
• A firm understanding of digital audiences, particularly with regard to professional and technical content.
• Data driven, with a firm grasp of how to use analytics to understand performance.
• Excellent editorial and project management skills and ability to deliver multiple projects to deadlines.
• Strong interpersonal skills and ability to work well within a team as well as independently.
• Ability to operate at all levels of the organisation, and build and maintain successful relationships in-house and with authors, partners and suppliers.




Editor, finance
Jan 2018

More details on application

Travel Editor, b2b
£25k-£35k DOE
Jan 2018

Fantastic opportunity for a writer or editor with experience of the travel industry to join a thriving multi-channel agency. Must have knowledge of travel tech, distribution, business/corporate travel, etc. More details on application.