Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

The form below gives you the chance to let us know your ideal job and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us


Email address


Upload your CV with a cover letter here


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To discuss a role you are recruiting, please call 020 3417 4060 or submit a brief here. We would love to help.


Company name

Email address

Phone number

Job title

Job description

Salary / day rate


Type of role


“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Jan 2019

Our client is a leading content marketing agency with offices in central London. They are looking for an editor to work on digital and print content for a financial services client. Experience in writing and commissioning for a business audience is preferred.

Senior Reporter
£26k-£30k, depending on experience
Jan 2019

Our client is a print and online publication covering the world’s trade finance markets and they are looking for a Senior Reporter to join their small but dedicated team of journalists around the world.

The ideal candidate will have a minimum of two to three years of reporting experience (preferably covering banking, international trade and/or finance), but equally important is that they have a genuine interest in current affairs, politics, trade wars etc. Focusing specifically on Europe and the Americas (think Brexit, Trump … ), the Senior Reporter will write exclusive online news stories, contribute long-form features for magazines and annual supplements and edit colleagues’ work.

The job is London-based, with the likelihood of some international travel.

This position requires thoroughness and creativity. Excellent proofreading skills are essential. Video and podcast work will be required.

You will be expected to network and build extensive contacts within the trade finance industry, conduct daily interviews over the phone or in person and represent the publication at industry and media events every week. In time you will be given the opportunity to chair meetings of industry professionals, both on and off stage.


  • Source and write original news stories each week, conducting exclusive interviews with senior industry figures
  • Edit in-house colleagues’ news stories each week
  • Write, commission and edit longer feature stories for the quarterly magazine and annual supplements
  • Film and edit short videos and podcasts for the website
  • Co-manage social media activity
  • Co-manage administrative duties, such as uploading content to the website and assisting with the production of the magazine
  • Represent the company at events in London and further afield
  • Liaise with sales and conference production teams

What they are looking for:

  • Someone with reporting experience and a genuine interest in current affairs and global trade
  • Excellent organisational skills and time management and the ability to work autonomously


  • International travel
  • Summer working hours
  • Pension; cycle to work scheme
  • A fantastic opportunity to be a key figure in the trade finance industry.
UX Design and Digital Lead
£45-£55k, depending on experience
Jan 2019

Our client is a leading content marketing agency and they are looking for a UX Design and Digital Lead who is able to balance client meetings with coding. The focus of the agency is content and the digital builds they execute come to the agency because of their expertise in content, rather than because they are pure-play digital. The builds range from websites to apps and interactive.

The role offers the opportunity to build a small team of coders over time, but of immediate importance is an ambition to build a freelance network of agencies and individuals who are able to deliver the current projects.

The role would suit someone who is able to balance expert knowledge of digital, with good conversation and the ability to explain some of the more technical issues in layman’s terms. This person won’t be afraid to get stuck in: delivering quick fixes when they are needed, alongside a strategic approach to bigger projects, or helping with business development.

Ideally the candidate will have a design background since much of the work will be done alongside the design team.

The most important aspect of the role is front and back-end website design, development and deployment. The ideal candidate should have the ability to take wireframes and design concepts and create an aesthetically pleasing and functional application.

Key responsibilities

  • To develop, deliver and continuously improve the digital presence online, including websites, mobile apps and social media sites.
  • To be accountable for the design, development and delivery of the UX/UI across all digital channels.
  • To be responsible for all the digital media activities for all campaigns and ongoing activities.
  • To be responsible for social media capabilities.
  • To identify and manage digital tools for internal digital management.
  • To maintain brand and positioning alignment between and across all digital platforms.
  • Follow best practice on digital design.

Must have:

  • Proven background in user experience design to guide product and solution UX/UI designs.
  • Good understanding of new technologies that are arising in the digital space like Big Data-Analytics, Artificial Intelligence, Machine Learning.
  • Ability to effectively synthesise requirements of multiple stakeholder groups to define visual assets and technology enablers.
  • Ability to deal with a rapidly changing environment and able to lead change where necessary.
  • Can-do attitude and strong execution skills.
  • Strong leadership.

Technical skills:

  • Familiarity with CMS platforms: ExpressionEngine (most client sites are on this), WordPress.
  • Back end setup and management of Linux web servers and the LAMP stack (Linux Apache MySQL PHP).
  • Knowledge of web development languages:
    • Essential: HTML/CSS/JavaScript/jQuery/SASS/SSH
  • Knowledge of web frameworks and processes:
    • Essential: Node.js, Gulp/Grunt
    • Preferred: Laravel, jeet, Foundation/Bootstrap, nunjacks
  • Version control: git (the agency use CodebaseHQ/DeployHQ to manage code repositories).
  • Adobe Suite / Sketch