Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

To start, please send us your CV with a cover letter outlining the type of role you are looking for and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us

Please send your CV with a cover letter to hello@foliorecruitment.co.uk


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To speak to one of the team call 020 3417 4060 or email hello@foliorecruitment.co.uk



“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Social Media Exec, b2b
May 2021

We have a job description we can send to interested candidates

Sub-editor, finance, 3-month contract
Remote working
£40k, pro rata
May 2021

Details on application

Community Manager, Sci-Fi
May 2021

This is a unique opportunity for a community manager with a passion for sci-fi!

Our client is currently seeking a community manager for an  upcoming piece of immersive theatre and they are looking for someone to design and maintain the digital tools and develop content necessary to keep their customers engaged. The production is a blend of computer gaming, live action roleplaying and immersive theatre that offers participants the opportunity to live out fantasies of being the command staff of a functioning starship.

Using collaborative bridge simulation software combined with a fully interactive better-than-movie-quality set, they immerse their audiences in a futuristic world of space exploration and starship warfare, inspired by cult televisions series such as Star Trek, Star Wars, Battlestar Galactica, Babylon 5, The Expanse and similar properties.


Website and content creation

  • Develop website design in co-operation with internal colleagues and external contractors
  • Create text/image/video content for distribution through marketing channels, including the website
  • Maintain and regularly update the website
  • Develop background and story materials in conjunction with colleagues

 Customer relations / community management

  • Design and implement customer database in co-operation with internal colleagues and external contractors
  • Maintain customer database and mailing list
  • Organise and maintain a suitable forum for customers to communicate / matchmake for show attendance
  • Respond to customer queries
  • Integrate and maintain ticketing systems with the website


  • Liaise with internal colleagues and external contractors on marketing strategy
  • Develop marketing content (text/image/video) as required

EXPERIENCE & TECHNICAL SKILLS (Essential (E) or Desirable (D))

  • Good Microsoft Word and Excel skills (E)
  • Experience with image creation and editing using photoshop and/or similar software (E)
  • Experience with writing advertising copy and editorial copy (E)
  • Experience of creative worldbuilding (E)
  • Experience of working within the immersive performance industry (D)
  • Experience maintaining WordPress sites (D)
  • Experience producing video content and the relevant tools required to do so, including planning, shooting, editing, finishing (D)
  • Experience with integrating independent ticketing platforms into a website (D)
Copywriters x 2, children's educational publishing
Remote working
Salary according to experience
May 2021

As a Copywriter at for this digital educational publishers, you will take delight in sharing their solution to drive children’s creativity and learning. You will own the voice of the brand in the UK across multiple media channels including: website content (UX), emails, social media and creatives copies such as our FB and IG ads. As an independent contributor, you will take ownership for creating informative and engaging content about our products and services for our audiences.

This is an opportunity to be truly creative and write articles and showcase the accomplishments of how the children are being transformed via virtual learning. Share stories and anecdotes of how the children are gaining confidence in their abilities and becoming creators and not just purchasers of technologies.

Key attributes of the right individual:

You are a writer-you have a passion for writing well and always correcting authors who have not written well

You’re a spelling and grammar perfectionist- no matter the content, you abhor poor spelling and grammar

You’re a detective- you love finding out ways for people to discover content

You have an unbelievable attention to detail-you remember the smallest things and have a love for achieving thoroughness and accuracy when accomplishing a task

You have a love for technology-you are always looking for ways to connect the dots and leverage technology

You hustle. You know success is earned. You’ve worked hard to get where you are and you know that building a strong network means moving fast, getting creative, being relentless.

You may work independently, but a team dynamic is everything! You care more about learning than being right, and hear yourself say “we” far more frequently than “me”.

Responsibilities include:

  • Research industry-related topics and identify gaps in the content
  • Write original copy for ads and social networks
  • Prepare and publish articles that describe the company, services and products
  • Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)
  • Use SEO practices to optimize articles and increase visibility
  • Write clear, attractive copy with a distinct voice
  • Interpret copywriting briefs to understand project requirements
  • Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
  • Conduct high-quality research and interviews
  • Edit and proofread copy as needed
  • Use SEO principles to maximize copy’s reach
  • Source images and other content
  • Liaise with Designers to enrich text with visual aids, like images and charts
  • Shape language and tone used in sales emails, banners and brochures
  • Create and oversee reports on content (e.g. weekly or monthly)
  • Monitor metrics related to their content, like web traffic and conversion rates
  • Ensure all content is up-to-date and pertinent


  • Proven work experience as a Senior Copywriter, Product Copywriter or similar role
  • Portfolio of published articles
  • Excellent writing and editing skills, with a keen eye for detail
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
  • Solid time-management skills
  • Basic keyword search knowledge
  • BSc in Marketing, Communications, Journalism or relevant field


UX Copywriter
Remote working
Salary according to experience
May 2021

Details on application

Editor, b2b, WordPress
Working remotely
£26k - £30k, DOE
May 2021

Do you have 2+ years of professional writing and/or editing experience?

Do you have prior experience with the WordPress content management system?

If you’re nodding your head in agreement with the above questions, you could be our perfect candidate.

Our client is a content marketing agency that specializes in producing blog content for clients within the WordPress industry. They work with some of the biggest clients in WordPress, such as Elegant ThemesBeaver Builder, and WP Engine.

The company is based in the United Kingdom, but its team members are distributed worldwide. They are currently looking for a new editor and writer to join their team.


  • Creating high-quality blog posts on a variety of topics, including WordPress-specific articles (how-tos, plugin/theme reviews, listicles, etc.) and posts on related subjects such as web hosting, small business, and technology
  • Editing posts written by other team members, ensuring impeccable grammar, formatting, and style as well as factual accuracy and adherence to client-specific requirements
  • Researching topics and keywords for new posts, based on client-specific requirements
  • Experimenting with and learning new plugins, themes, software, and other tools as needed


  • Solid writing and editing skills. You have several years of professional writing and/or editing experience under your belt (including blogging or other online content), and are passionate about writing for a living.
  • WordPress experience. You have some experience creating content using the self-hosted WordPress platform.
  • Comfort with a wide range of subjects. You’re able to write and edit content to a high standard about both WordPress (our primary niche) and other related topics. You’re also able to research and write authoritatively on unfamiliar topics as needed.
  • Passion for learning. You love the idea of diving into a role where you’ll learn new things, and value constructive criticism as a means of boosting your skills and experience.
  • A love for remote working. You value the flexibility and autonomy of a remote working arrangement, and have experience working under your own impetus.

Key details:

  • This is a remote, full-time, employee position
  • Starting pay range: £26,000–£30,000 per year based on experience
  • 37.5 hours per week, Monday–Friday

Benefits include:

  • Twenty-five days’ paid leave per year (plus bank holidays)
  • Annual pay increases linked to increased cost of living
  • Flexible working hours
  • Remote working from anywhere within the UK
  • Team member-led performance-related pay increase proposals (i.e., we encourage you to tell us when you think you deserve a raise)
  • Opportunities for promotion to more senior positions
Senior Editor, finance
Maternity cover, £45k - £55k, DOE
May 2021

Details on application