Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

To start, please send us your CV with a cover letter outlining the type of role you are looking for and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us

Please send your CV with a cover letter to hello@foliorecruitment.co.uk


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To speak to one of the team call 020 3417 4060 or email hello@foliorecruitment.co.uk



“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Chief Sub Editor
On application
Feb 2020

Working at a well-known b2b marketing agency, managing a team of three sub-editors, you would be copy editing a range of primarily digital products for high-profile banking and professional services clients.

The role requires somebody with a solid background in subbing in a busy editorial environment. Ideally this would include both print and digital experience, making you equally comfortable working in InDesign and with content management systems.

Along with attention to detail and a sound grasp of the English language, you’ll have the confidence and experience to judge whether content is striking the right tone, staying alert to audience needs and sensitivities, legal considerations and client requirements.

An interest in business and finance matters would be an asset, but is not essential.

Responsibilities will include:

  • Working as part of a small subbing team to ensure content is well written, factually accurate, free of grammatical errors and typos, and in keeping with house style.
  • Subbing articles, reports and infographics, fitting copy in InDesign and cutting sympathetically where required, working with the designer and picture researcher on image requirements and graphics.
  • Taking ownership of each content item from raw copy to publication, using the workflow management system to log its progress, and responding to any requests for client amendments.
  • Using the in-house CMS to upload articles, images, reports, infographics and videos to the web, working out how content can best be presented within the limitations of the system.
  • Writing/rewriting heads, sells and crossheads, with SEO in mind where appropriate, and writing summaries of videos, podcasts and reports.
  • Liaising with colleagues in the editorial, design and client teams to ensure deadlines are met, content is optimised and client expectations fulfilled.
Deputy Editor (9-month contract), healthcare
£40k-£43k (pro rata for length of contract)
Feb 2020

Are you an experienced digital editor looking for a varied and fast-paced role? If so, this could be the job for you. Our client is a membership organisation in the healthcare sector and they are looking for a Deputy Editor to work in their communications team. In this role you would be leading the online portfolio, plus supporting the delivery of their well-respected monthly magazine.

The communications department has responsibility for all external communications for the organisation, including marketing, PR, print and digital, so the role offers plenty of scope to contribute across the board and play a pivotal role in a hard-working, supportive and friendly team.



  • Lead the delivery of all digital content and web development
  • Develop and write news and feature content for the website, and commission video content for the website from the video production editor
  • Oversee the digital team of two, ensuring project delivery deadlines are met, and standards achieved
  • Maintain the look, feel and development of the website, and oversee web developments where needed, including using JIRA project management system and user acceptance testing on any new functionality
  • Oversee the delivery of social media strategy, led by the digital content executive
  • Support the organisation’s commercial publishing partner with advertising fulfilment on the website for banner advertising, jobs and advertorials
  • Oversee production of a weekly eNewsletter, and act as point of contact with provider, DotDigital.


  • Support the production and delivery of a monthly print journal and any associated print projects
  • Lead on the delivery of one section of the journal
  • Sub-edit print content to ensure brand and style consistency.


  • Deputise for the editor in leading the editorial team and operational deliverables
  • Act as representative, in editor’s absence, at internal and external meetings with key stakeholders
  • Work with the wider communications team to ensure a joined-up, strategic approach to member communications that help achieve the organisation’s objectives and annual KPIs
  • Operate within organisational policies, codes of conduct and practice and work collaboratively with staff across the association.


 Working within a digital publishing environment, using CMS (Sitecore preferable) and AdServer platforms

  • Responsibility for overseeing news and feature content daily on a website platform
  • Supporting with online user journey improvements to websites, working with web development and UX teams
  • User acceptance testing of new website functionality
  • Overseeing social media platforms in a business environment, including Instagram, Facebook and Twitter
  • Using web analytics to steer editorial content planning
  • Writing a wide range of news and feature content for print/digital publication, including interviews
  • Proofreading and editing online and in print
  • Managing a small team.


  •  Trained journalist preferred – tenacious, able to source and write news stories
  • Ability to plan and manage a complex workload, meet deadlines and respond to unplanned demands
  • Accurate proof reading and sub-editing skills for print and online, and excellent spelling and grammar
  • Experience in data reporting, including ability to capture and analyse data from Google Analytics
  • A facilitative approach to management with the capacity to coach and develop professionals
  • Up-to-date IT skills, including experience of Microsoft Office, Adobe Creative Suite, and willingness to learn new packages as required.


  • Flexible to working outside of office hours, including travelling as required
  • Flexible and adaptable with the ability to work in a changing environment and manage multiple work activities, projects and deadlines
  • Committed to achieving a high quality service with good attention to detail
  • Confident and assertive, whilst approachable and client friendly.


  • 26 days’ holiday plus excellent benefits. Details on application.
Sub-editor, Italian (regular freelance booking)
Day rate according to experience
Feb 2020

Our client is a leading financial publishers with offices around the world. They have a vacancy for a sub-editor to work in their Milan office for up to two weeks each month. Must be fluent/native Italian speaker with solid sub-editing experience and a good knowledge of InDesign.

Client Services Director / Group Account Director
Salary on application
Feb 2020

Details on application

Account Manager & Senior Account Exec, PR
£28k - £36k, DOE
Feb 2020

This role is a great opportunity for someone who enjoys writing and the excitement of getting that writing into the national and international media.

Working at a small PR agency with offices near Waterloo, the agency offers the full range of public relations, media relations, media training, social media campaigns, and opinion research. Some of the main duties of the role will include:

  • Drafting press releases and research reports
  • Participating in client meetings and producing contact reports
  • Attending meetings with newspaper and broadcast journalists
  • Crisis communications
  • Contributing to the management of our business and its growth

The agency is a financial and professional services public relations consultancy firm based in London.

Clients include law firms, banks, private equity funds, hedge funds, other specialist lenders, accountancy firms and financial advisors.

Deputy Editor, finance magazine
circa £35k
Feb 2020

This small financial publishing agency is looking for an exceptional journalist to join its City of London-based news desk as Deputy Editor – Specialist Finance.

With outstanding editing and newsgathering experience, the successful candidate will have the ability to write and edit in-depth news articles across print and digital platforms.

As Deputy Editor – Specialist Finance you will be responsible for covering the UK specialist finance sector from bridging finance to factoring – as well as everything in between.

The successful candidate will be expected to build up and cultivate an extensive book of industry contacts and supply a regular flow of exclusive news articles, along with longer in-depth features exploring wider industry trends.

The ideal candidate will be able to make quick decisions, have an eye for detail and work well in a fast-paced, collaborative environment.

With strong opportunities for progression this role is an excellent opportunity for someone looking to take the next steps in their career.

A NCTJ qualification is preferable (but not essential) and candidates should have at least 3 years’ experience in journalism.

The role will see the successful candidate:

  • Work with and support the Publishing Editor to develop content across print and digital platforms.
  • Commission content and source and manage contributors.
  • Sub-edit site content, ensuring the accuracy of both content and grammar whilst checking that all content complies with house style.
  • Write and commission news and features for a large, knowledgeable audience.
  • Engage with the industry to ensure a close understanding of market developments.
  • Have daily contact with key market figures to build relationships and gather news.
  • Contribute to the development of new products in response to insights gained from research and market analysis.
  • Support and promote brand activity at both internal and external events whilst acting as a brand ambassador.
  • Support the events and sales teams as required.

The successful candidate will:

  • Be resilient and able to work under pressure.
  • Have a proven ability to hit deadlines.
  • Have, or be willing to gain, a working knowledge of Adobe InDesign, Google Analytics and social media platforms.
  • Have excellent networking skills and a strong ability to build and manage contacts.
  • Be self-motivated with the initiative to drive projects forward whilst meeting tight deadlines.
  • Have a proven track record of setting high editorial standards.
  • Be willing to travel to meetings and events including some evening and weekend work.
Managing Editor, 6-month contract, consumer/retail
circa £200pd, according to experience

Working on a gift guide for a well-known UK retailer. Retail experience or catalogue experience preferred.

Deputy Editor, 6-month contract, consumer/retail
circa £200pd, according to experience
Feb 2020

Working on a gift guide for a well-known UK retailer. Retail experience or catalogue experience preferred.

Copywriter, fashion, 2-3 month contract, starting ASAP
£175pd + according to experience
Feb 2020

Writing product descriptions for a well-known high street retailer, focussing on fashion and accessories (women’s and children’s).

Senior Editor, tech - freelance, 3-month contract
Day rate on application
Feb 2020

Working for a content marketing agency, this three-month booking is to launch a new website showcasing the latest technology.

Editor, b2b, aviation
Feb 2020

Our client is a small b2b publishing company with offices in north London and they are looking for an experienced magazine editor to take responsibility for a bi-monthly and a quarterly publication, both in the commercial aviation sector.

These established titles are being relaunched under new ownership, so there is an excellent opportunity to help in developing the brands and the contents.

Key duties:

  • Developing editorial content for each issue
  • Working closely with contributors
  • Representing the company at external functions/events and meetings and on overseas trips
  • Building relationships with key individuals in the industry and with readers/suppliers
  • Working on additional projects and supplements that build and support the brand.
  • Working with the Digital Editor to ensure that all copy that is being posted online is correct and properly SEO’d

Experience/skills required:

  • Excellent journalism skills – research, writing and editing.
  • You will be a conscientious writer/editor with a great eye for detail. Your copy should be accurate and grammatically correct.
  • The ability to be able to work to tight deadlines, often on more than one title or project at a time.
  • The ability to write posts for all digital platforms
  • A proactive, adaptable, versatile approach.
  • Ability to rework copy for publication online and in print, quickly and efficiently.
  • A personable team player, with strong communication and organisational skills.

Desirable skills:

  • Experience of and contacts within the aviation industry.
  • Public speaking and experience of comparing at conferences and awards
  • Understanding of digital platforms and the ability to post on all (LinkedIn + website + Facebook)
Staff Writer, b2b, permanent OR freelance
circa £28k
Feb 2020

This successful agency in London SE1 is looking for an online staff writer with B2B experience to work on an exciting new account for a major professional body. The work involves researching and writing short articles and interviews, op eds, expertise/advice pieces, news round ups, analysis pieces and reviews, with the potential to contribute to video and podcast projects. The post holder would work alongside the online commissioning editor and online sub editor to produce a channel of daily online content, connected to a daily update email, a weekly digest and a monthly email encompassing the best performing pieces of the month with some longer features. Accountancy sector experience/knowledge is preferable. They are interested in both freelance and permanent candidates.

Content Manager, architecture, 4-month booking
Day rate circa £130
Feb 2020

As Content Editor you will be responsible for managing day-to-day incoming content to this website about architecture. Adding value to every page before it’s published, using your skills in proofreading, copywriting, and SEO, you’ll ensure all content meets the highest editorial and technical standards.

We are looking for someone who has worked in digital content management and is familiar with prioritising multiple incoming requests.

This role is crucial in keeping the content production process moving, and would suit someone who thrives on hard work, at a fast pace and in a busy but productive environment.


This role will take day-to-day responsibility for content requests and content production – not just making sure that content requests have a clear user need, brief and help deliver organisational objectives, but also that they are planned into the team’s workflow, timelines are realistic and outcomes are measurable.

Checking web pages for grammar, SEO best practice, checking links and making sure the content submitted is correct, the Content Editor will then publish the page. This often involves discussion or advice for the person submitting the content, and a daily check-in with the Content team about what requests are coming in.

Emails will be booked in via this Content Editor, who will then need to book them into the calendar, check the wording, images and links before launching the email in Adestra.

The Content Editor will be supported by our existing Content Editor, who will train them in all of our systems and processes, and they will be managed by the Head of Content.

Skills and Experience

  • An excellent visual and verbal communicator. Excellent copywriting and editing skills, with the ability to produce creative and innovative copy and an understanding of creating content for different audiences
  • Experience using Content Management Systems (CMS) in a digital environment or previous editorial experience
  • Ability to use Google Analytics to understand and improve performance of web content
  • Good time-management and organisational skills; in particular, comfortable with meeting challenging deadlines
  • Great stakeholder management skills, diplomacy and a willingness to collaborate and to learn
Content executive, 3-month contract
Feb 2020

Job description: 

Working on a website about technology and supporting the editorial team, you will be responsible for:

Checking, proofing and subbing content

Uploading content (copy and images)

Adding links to related articles

Assisting with some editorial support, including writing copy for infographics, headers, image captions.