Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

To start, please send us your CV with a cover letter outlining the type of role you are looking for and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us

Please send your CV with a cover letter to hello@foliorecruitment.co.uk


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


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These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To speak to one of the team call 020 3417 4060 or email hello@foliorecruitment.co.uk



“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Social Media Lead, agency, B2C and B2B
Full-time, permanent, circa £50k depending on experience
Aug 2021

As Social Media Lead, you will be working across a mix of high-profile B2C and B2B accounts, and new business, at an award-winning content marketing agency.

The Social Media Lead will be creative and full of new ideas. This is a client-facing role, and you’ll have the ability to think strategically and produce engaging and inspirational content across all platforms. You will lead the social media content process from identifying opportunities and receiving briefs to creating campaigns and setting and monitoring KPIs.

You will also lead social media knowledge and expertise in the agency, sharing the latest developments, trends and best practice with clients and colleagues. You will also manage and develop a team of two.

Some travel may be required.

Core responsibilities

  • Leading social best practice across the agency
  • Maintaining expertise on emerging social trends and technologies
  • Participating with the brainstorming, organisation and development
    of social media opportunities across accounts and new business
  • Regularly liaising with clients and external agencies
  • Creating audience and insight-driven campaigns for all social media channels
  • Setting KPIs, monitoring and reporting, utilising a mix of tools including native and 3rd party channels, Adobe and Google Analytics
Senior Reporter, TV
Full-time, permanent, up to £40k DOE
Aug 2021

This is a brilliant opportunity to join a talented team of journalists working on a market-leading publication about the TV industry.

Please email hello@foliorecruitment.co.uk for a job spec

Digital Writer - beauty and health
London SE1 and WFH
Full-time, permanent £30-£32k
Aug 2021

Applicants must have a background in women’s digital publishing and experience of writing about beauty and health. To learn more or for a job spec, please email hello@foliorecruitment.co.uk

Food Editor
South Asia or Southeast Asia
Full-time, salary according to experience
Jul 2021

Working for a recipe-sharing website, the Food Editor will be a core part of the Global Editorial team at this well-known Japanese tech company.

The successful applicant will need a strong track record as a food editor in East Asia and/or Southeast Asia and a deep understanding of home cooks as well as a passion for making everyday home cooking fun.

As you’d be working on a global platform, global awareness and cultural versatility will be fundamental. Ideally, you are multilingual and have existing work experience spanning different geographies.

This is a fast-paced role, which means that they need someone who can get up to speed quickly and work well under pressure. Everyone who works at the company is passionate about its mission “to make everyday cooking fun”. “Bring your passion” is one of the company values – so ideally you love food and cooking as much as they do.

This is a hands-on, full-time position working remotely from East Asia or Southeast Asia.


  • Provide the Product team with key insights on user interests in everyday home cooking in order to capture the right content in the right place at the right time.
  • Work closely with Community teams to harness their knowledge of local food trends to help them plan, shape and design their communications and editorial so community engagement efforts on the ground are designed and delivered around the right topics at the right time (including but not exclusively: in-app content and messaging, newsletters, blogs, social media campaigns and cooking challenges).
  • Set overarching themes for cooking-related programs and activities that are seasonal and locally-relevant to their countries of operations.
  • Have excellent copywriting and editing skills, and an ability to write and edit content across a range of styles, from captions to cooking blogs to newsletters to social media posts.
  • Have a passion for storytelling across a variety of platforms and channels.

Skills needed:

  • Proven success as a food editor in East Asia and/or Southeast Asia: relevant regional work experience at highly regarded editorial institutions within the food and cooking space.
  • Strong track record in the digital editorial content space.
  • A fantastic communicator, comfortable with liaising with teams across cultures and languages, as well as presenting and holding workshops to communicate editorial guidelines.
  • An insight into food trends, habits and cuisines across East Asia and Southeast Asia.
  • A passion for unlocking the power of home cooking to make a difference on humanity and the planet.
  • Strong understanding of home cooks in need of solving their challenges around everyday cooking.
  • Global awareness and cultural versatility is a must.
  • A curiosity about technology and innovation as a whole.
  • Fluent written and spoken communication skills in English.
  • A background in anthropology, sociology, psychology, journalism, nutritional science, biology would be an advantage.


Reporter, finance
London, with overseas travel to conferences and events
Permanent, full-time, up to £35k DOE
Aug 2021

Do you have experience of working on breaking news? If so, this could be the role for you! Working for a well-established financial publishers in London in a collaborative, supportive team, you would take responsibility for an important beat which has a focus on global news. Overseas travel will be the norm, when events and conferences are happening again. Full details from hello@foliorecruitment.co.uk

Features Editor, health and beauty content
London SE1 and WFH
On application
Aug 2021

Working at a content marketing agency for a very well known health and beauty brand. Applicants must have a background in women’s publishing and experience of writing and commissioning about beauty and health.

To learn more or for a job spec, please email hello@foliorecruitment.co.uk

Content Writer, game simulation training
London, Southwark
Full-time, permanent , £35k
Aug 2021

Please email hello@foliorecruitment.co.uk for a job spec

Editor, finance
UK (head office in London)
Full-time, permanent, circa £40k
Aug 2021

This is an exciting opportunity to join a rapidly growing content marketing agency with offices in London, Sydney, the USA, Paris and Canada. The key part of the role is to write and edit content for well-known and highly prestigious financial services clients.

To see a job spec please email hello@foliorecruitment.co.uk

Editor, b2b and b2c
London WC2
Salary according to experience
Aug 2021

This role is at a content marketing agency of 25 years’ standing, based in the West End of London. They plan and deliver smart content for smart people, and their team of writers, editors, designers, animators, videographers and coders are pretty smart too. With a wide range of projects and clients, no two days are ever the same.

Overview of the role

The company is looking for a versatile, detail-oriented editor, who is ideally looking for their second job and has some experience of a range of editorial duties.

The successful candidate will work across print and digital projects for clients, predominantly in the B2B space. They will perform a range of tasks that include writing, researching, sub-editing, commissioning and proofreading. Project outputs will take in online, print and brand campaigns, as well as videos, podcasts and social media posts.

The successful candidate will be expected to take ownership of some projects, liaising directly with clients as necessary. They will also work into more experienced members of the team for other projects. Since a significant proportion of the clients are in financial and professional services, some knowledge of and/or interest in these sectors is desirable.


  • Take overall responsibility for editorial management of projects, from creative concepts to ensuring deadlines are met
  • Research and write articles, video scripts, social media posts, etc
  • Commission and edit articles from external contributors
  • Liaise with clients as necessary
  • Liaise with the design team to produce visual assets
  • Arrange for work to be proofread as appropriate

Additionally, as part of the editorial team, the editor will be expected to proofread copy for colleagues, and to contribute to other editors’ projects, on an ad hoc basis.

Attributes and experience


  • At least three years’ editorial experience
  • Strong writing, editing and proofreading skills
  • A high standard of accuracy
  • The ability to think creatively in order to solve clients’ challenges
  • Good time management
  • Confidence in presenting ideas and communicating with clients
  • The ability to work as part of a team
  • Familiarity with Microsoft Office programs (Word, Excel, Teams, etc.)
  • The flexibility to learn new skills and new ways of working as content marketing continues to evolve


  • Experience of working on videos and animations
  • Experience of creating social media posts
  • An understanding of SEO
  • Knowledge of the financial services and/or professional services sector
  • Experience of commissioning freelance writers
  • Familiarity with Adobe InDesign

Diversity policy

Diversity and inclusion

At Folio we are devoted to ensuring our recruitment is not only excellent, but inclusive and diverse.

We are committed to ensuring equal opportunities for everyone and we measure an individual on their abilities and not on gender, race, age, sexual orientation, disability, or belief.

We believe that a diverse and inclusive workforce is vital to progress and success. Our unique approach, as long-term mentors to our candidates and clients, allows us to advise on a true best-fit – to achieve long-term and mutually beneficial business relationships.