Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

To start, please send us your CV with a cover letter outlining the type of role you are looking for and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us

Please send your CV with a cover letter to hello@foliorecruitment.co.uk


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To speak to one of the team call 020 3417 4060 or email hello@foliorecruitment.co.uk



“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Digital & Social Media Manager - finance and accountancy
Full time. Salary up to £45k
Apr 2021

This senior role is at an award-winning agency in London, managing digital content for a professional body in the finance/accountancy sector.

Joining a collaborative, supportive team, you will be responsible for delivering the marketing strategy and planing for web, email, marketing and organic social on Facebook, LinkedIn, Twitter, Instagram and YouTube.

The role involves supporting the production process across ongoing and campaign content, working with the online editor and staff writer to ensure that text, image and video content is approved for execution, completed, sub edited, given final approved and published according to schedule, and to agreed standards for house editing style and brand imagery guidelines.

You will also be responsible for implementing a consistent and regular approach to analytics data for the CMS, emails and social media, gathering these insights into a dashboard, and making evidence-based recommendations to optimise content and production.

This role will work on the digital transformation of services for our existing and new clients. It will look at the delivery of digital campaigns in new spaces including paid and organic social, SEO, PPC, and influencer marketing.

Day-to-day responsibilities

  • Analytics – implementing a consistent approach to site, email and social media analytics.
  • Reporting – producing evidence- and insight-based reports to the client and the team on high-performing content, new audience trends and content opportunities.
  • Strategic – Developing digital and social. 
  • Social media – managing the production and scheduling organic social media.
  • Page builds – managing the publication of content into the client’s CMS to ensure site visitors enjoy a coherent experience, and engage beyond the initial page impression
  • Production – supporting with the production cycle for text, imagery and video content to schedule.
  • Email – supporting the digital editor to ensure that titles, headlines, promo copy etc lead to continually improved levels of engagement.
  • Training – sharing digital skills and best practise with team members and client.


  • A minimum of 4 years’ digital experience in a similar role, with finance and/or B2B experience
  • Using and proactively improving the performance of content within content management systems (e.g. Adobe, Sitecore), email and social media management systems (e.g. DotDigital, Falcon, Hootsuite)
  • Using third-party benchmarking tools (e.g. RivalIQ, Ahrefs)
  • Demonstrable experience of creating effective Google Adwords campaigns
  • Demonstrable experience of creating paid media campaigns (native and social) managing budgets and audience targeting with a Facebook pixel
  • Gathering and applying site, email and social media analytics, and making evidence-based recommendations to improve performance
  • Extensive experience of writing and editing for web, email and social media
  • Up-to-date experience of HTML, on-page SEO and keyword research

About you

  • Good project management skills
  • Strong online writing and subbing skills
  • Strong interest in finance and accountancy
  • An innovative creative thinker with a proactive approach that is driven by results


Digital Editor - built environment
Full time. Salary up to £40k
Apr 2021

This exciting opportunity is at a content marketing agency in London, working for a well-known membership organisation in the building/construction/sustainability space.

The digital editor will proactively manage the online production process to ensure all website and social media content is digitally optimised, published on time and error-free. The digital editor will take the lead on the posting and distribution of content, working with other team members and the client to manage use of the CMS, email platform and social media assets. They will also contribute creative ideas and excel at subbing copy.

This member of the team is also responsible for implementing a consistent and regular approach to analytics data for the CMS and emails, gathering these insights into a dashboard and making evidence-based recommendations to further improve the quality, reach and relevance of the content.

Creative input

  • Take an active role in contributing feature ideas
  • Assist the head of content in developing work that meets the client’s briefs
  • Take on the research, commissioning and writing of agreed content areas

 Digital editorial production

  • Proactively manage the editorial production process and ensure deadlines are met
  • Manage the flow of content from raw copy to client approval and final upload
  • Liaise with the client throughout approval process
  • Manage page builds in the CMS and ensure the full functionality is being exploited to engage readers beyond the initial page experience
  • Write email and social media copy, and manage the workflow and email builds, ensuring that titles, headlines, promo copy etc lead to continually improved levels of engagement
  • Create and police robust file structures for each project
  • Check schedules and notify the team of any resourcing or timing problems

Quality control

  • Take responsibility for the quality and accuracy of sub-editing
  • Ensure the accurate and thorough implementation of client amendments
  • Manage, update and enforce project style guides to ensure consistency
  • Ensure content is digitally optimised, with all links, tags, alt text, etc in place before client review, and all heads and descriptions optimised for web traffic
  • Track content performance and optimise accordingly


  • Give a consistent approach to site, email and social media analytics, and making evidence-based recommendations to improve performance
  • Using third party benchmarking tools (e.g. RivalIQ, Ahrefs)
  • Managing a high-frequency content production cycle, ensuring timely production and agreed levels of quality and sub editing
  • Gathering and applying site, email and social media analytics, and making evidence-based recommendations to improve performance
  • Extensive experience of writing and editing for web, email and social media
  • Up-to-date experience of on-page SEO and keyword research
  • Able to build strong working relationships with clients and team members
  • Working with video and podcast content would also be a benefit

Client liaison

  • Liaise with key client contacts throughout the process
  • Attend client meetings, ensuring professional, cordial relationships are maintained
Senior Content Editor - in-house at an IFA
London or SE England
Salary on application
Apr 2021

Are you a self-motivated finance editor, looking for a challenging, varied and important role? Our client is the UK sister company of a leading independent financial planning firm in Switzerland. The Swiss company is in process of partnering up with a UK IFA and it needs a talented content editor to grow the UK business with marketing activities.

The media team in Switzerland has been creating compelling content for 25+ years. The successful candidate will have the benefit of using this knowledge, content and experience to roll out first-class editorial for the UK market. The key is to create content that highlights financial matters in a simple, easily digestible manner.

The role

  • Create engaging content for newsletters, fact sheets and columns in online and print, as well as for a quarterly publication covering key financial planning topics for high net worth prospective clients.
  • Conduct proprietary research among in-house financial advisers and gather information that will be useful to the readers of our publications.
  • Collaborate with colleagues in the UK and Switzerland to develop marketing strategies.
  • As a member of the media team, you will refer media enquiries to the right contacts, make the necessary clarifications and help to coordinate external communications.

The profile

  • You are an experienced financial editor and regularly write about financial topics, including pensions, investments and estate planning.
  • You enjoy working self-sufficiently and as part of a team, and you feel comfortable in a service-oriented environment.
  • You are proactive and flexible and keep a cool head even in hectic times.

The opportunity

  • A unique opportunity to work in a growth company with strong financial resources.
  • Competitive remuneration.
  • Contribute to the success of our UK business with your drive, enthusiasm and ideas.
Social Media Manager - travel - freelance, full-time
Apr 2021

This is a fantastic opportunity for someone passionate about social media and travel!  Working for an award-winning agency in London, you will be responsible for managing all the social for a well-known travel brand.

Experience needed:

  • Proven experience developing a brand’s UK online presence by creating content, developing strategy and progressing online campaigns.
  • Community management across different platforms (Facebook, Instagram, Twitter & YouTube).
  • Leading social influencer programmes.

This is a freelance booking to start mid April for at least one month, likely much longer.