Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

To start, please send us your CV with a cover letter outlining the type of role you are looking for and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us

Please send your CV with a cover letter to hello@foliorecruitment.co.uk


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To speak to one of the team call 020 3417 4060 or email hello@foliorecruitment.co.uk



“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Executive Assistant
City of London, hybrid working
Full time, permanent, salary on application
Jun 2024

A unique opportunity has arisen for an experienced Executive Assistant to join a specialist international PR and Strategic Communications Agency. Working with high-level governmental, inter-governmental, charity and corporate clients, the agency offers a unique exposure to a global client base working to bridge the communications gap between cultures and communities on a local and international scale.

● Extensive diary management and scheduling meetings for Managing Partner – managing personal and work schedules, ensuring that appropriate meetings and people are given priority.
● Provide high-level administrative support to the Managing Partner, and his Chief of Staff managing multiple entities and teams.
● Coordinate and manage complex calendars, meetings, and travel arrangements and provide detailed itineraries.
● Act as a liaison between the executive and internal/external stakeholders.
● Take meeting minutes and ensure successful implementation of any follow up/ action items.
● Anticipate the needs of the executive and proactively address them.
● Assist in the preparation of reports, presentations, briefs, remarks and other documents as requested.
● Keep a detailed log of all company stakeholders.
● Produce PowerPoint or Keynote presentations and talking points when requested.
● Maintain confidentiality and handle sensitive information with discretion.
● Organise and oversee company events and conferences in collaboration with the Chief of Staff.
● Support external executive boards and advisory councils as requested on behalf the Managing Partner.

Qualifications and requirements:
● Bachelor’s Degree
● Proven experience as an Executive Assistant or similar role in a fast-paced setting (preferably at least 5 years)
● Arabic Speaking (preferable, not a requirement)
● Must be able and willing to travel internationally and frequently.
● Proven genuine interest in current affairs and international relations.
● Strong IT skills with ability to use Microsoft packages at an advanced level.
● Ability to work collaboratively with colleagues across several teams, in a dynamic and constantly changing environment.
● Effective time management and organisational skills and the ability to prioritise own workload; planning for self and others’ actions that need to happen, by whom and by when.
● Excellent written and verbal communication skills, with ability to communicate clearly and concisely, presenting complex information effectively both orally and in writing.
● Flexible and adaptable; detail-focused, comfortable working in a fast-paced office environment.
● Ability to work both independently and as an integral part of a team, exercising initiative and referring upwards only where necessary.
● Resilience and stamina to sustain performance and meet deadlines even when under pressure from a high volume of work and conflicting priorities.
● Ability to multitask and prioritise effectively under pressure.

To apply, please send a CV and cover letter to hello@foliorecruitment.co.uk

We regret that due to high volumes of candidates only shortlisted applicants will be contacted

Writer, working in-house at a leadership advisory firm
Full-time, hybrid working, salary on application
Jun 2024

Please email penny@foliorecruitment.co.uk for a full job spec and salary details

Diversity policy

Diversity and inclusion

At Folio we are devoted to ensuring our recruitment is not only excellent, but inclusive and diverse.

We are committed to ensuring equal opportunities for everyone and we measure an individual on their abilities and not on gender, race, age, sexual orientation, disability, or belief.

We believe that a diverse and inclusive workforce is vital to progress and success. Our unique approach, as long-term mentors to our candidates and clients, allows us to advise on a true best-fit – to achieve long-term and mutually beneficial business relationships.