Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

To start, please send us your CV with a cover letter outlining the type of role you are looking for and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us

Please send your CV with a cover letter to hello@foliorecruitment.co.uk


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To speak to one of the team call 020 3417 4060 or email hello@foliorecruitment.co.uk



“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Salary on application
Jan 2021

This is a senior digital role at a content marketing agency in London, overseeing a team and producing content about the built environment.

Areas of responsibility
• Content strategy – Play a lead role in the formulation and evolution of a high-level content strategy and calendar, working closely with the client and internal team.
• Client experience – Lead the client on a content ‘journey’. Strong agency-side client experience is needed, particularly working with and influencing stakeholders.
• Content editorship – Working on every aspect from the ideas and planning of content to its execution/commissioning, design, editorial production and final approval.
• Team leadership and person-management – The post-holder will be the most senior member of the team working on this account and will provide leadership and inspiration across the creative team.

Role description
This role will develop and deliver a member-led, digital-content marketing strategy and plan for web, email marketing and social. This member of the team will proactively manage the online production process across campaign, BAU and reactive content, to ensure that creative text, image and video content is best in class.

The post holder will also oversee the digital editor, who will take the lead on the posting and distribution of content, manage use of the CMS, email platform and social media management system, and problem-solving technical issues as they arise.

• Using and proactively improving the performance of content within content management systems
• Using third-party benchmarking tools (e.g. RivalIQ, Ahrefs)
• Demonstrable experience of creating effective Google Adwords campaigns
• Experience of managing a high-frequency content production cycle, ensuring timely production and agreed levels of quality and sub editing
• Gathering and applying site, email and social media analytics, and making evidence-based recommendations to improve performance
• Extensive experience of writing and editing for web, email and social media
• Up-to-date experience of HTML, on-page SEO and keyword research

• Good project management skills – able to think ahead, solve problems and work with others to keep things on track and up to standard
• Strong, confident people skills, and the ability to both lead and follow the client
• Strong online writing and subbing skills – ability to write compelling, clickable copy quickly, and to ensure all online copy is error-free, easy to read and adheres to style guide
• Solid understanding of UX principles, website design
• Demonstrable ability to monitor competitor websites and social activities, the Google algorithm and social media trends to stay abreast of content, SEO and social media best practice
• Comfortable giving and receiving honest feedback, and working to improve the overall quality of our work in collaboration with other team members.

Digital Editor
Salary on application
Jan 2021

This exciting opportunity is at a content marketing agency in London, working for a well-known membership organisation in the building/architecture space.

The digital editor will proactively manage the online production process to ensure all website and social media content is digitally optimised, published on time and error-free. The digital editor will take the lead on the posting and distribution of content, working with other team members and the client to manage use of the CMS, email platform and social media assets. They will also contribute creative ideas and excel at subbing copy.

This member of the team is also responsible for implementing a consistent and regular approach to analytics data for the CMS and emails, gathering these insights into a dashboard and making evidence-based recommendations to further improve the quality, reach and relevance of the content.

Creative input

  • Take an active role in contributing feature ideas
  • Assist the head of content in developing work that meets the client’s briefs
  • Take on the research, commissioning and writing of agreed content areas

 Digital editorial production

  • Proactively manage the editorial production process and ensure deadlines are met
  • Manage the flow of content from raw copy to client approval and final upload
  • Liaise with the client throughout approval process
  • Manage page builds in the CMS and ensure the full functionality is being exploited to engage readers beyond the initial page experience
  • Write email and social media copy, and manage the workflow and email builds, ensuring that titles, headlines, promo copy etc lead to continually improved levels of engagement
  • Create and police robust file structures for each project
  • Check schedules and notify the team of any resourcing or timing problems

Quality control

  • Take responsibility for the quality and accuracy of sub-editing
  • Ensure the accurate and thorough implementation of client amendments
  • Manage, update and enforce project style guides to ensure consistency
  • Ensure content is digitally optimised, with all links, tags, alt text, etc in place before client review, and all heads and descriptions optimised for web traffic
  • Track content performance and optimise accordingly


  • Give a consistent approach to site, email and social media analytics, and making evidence-based recommendations to improve performance
  • Using third party benchmarking tools (e.g. RivalIQ, Ahrefs)
  • Managing a high-frequency content production cycle, ensuring timely production and agreed levels of quality and sub editing
  • Gathering and applying site, email and social media analytics, and making evidence-based recommendations to improve performance
  • Extensive experience of writing and editing for web, email and social media
  • Up-to-date experience of on-page SEO and keyword research
  • Able to build strong working relationships with clients and team members
  • Working with video and podcast content would also be a benefit

Client liaison

  • Liaise with key client contacts throughout the process
  • Attend client meetings, ensuring professional, cordial relationships are maintained
Salary on application
Jan 2021

Working for a global financial business in Edinburgh. Details on application