Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

To start, please send us your CV with a cover letter outlining the type of role you are looking for and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us

Please send your CV with a cover letter to hello@foliorecruitment.co.uk


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To speak to one of the team call 020 3417 4060 or email hello@foliorecruitment.co.uk



“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Social Media Lead, agency, B2C and B2B
Full-time, permanent, circa £45k
Jul 2021

As Social Media Lead, you will be working across a mix of high-profile B2C and B2B accounts, and new business, at an award-winning content marketing agency.

The Social Media Lead will be creative and full of new ideas. This is a client-facing role, and you’ll have the ability to think strategically and produce engaging and inspirational content across all platforms. You will lead the social media content process from identifying opportunities and receiving briefs to creating campaigns and setting and monitoring KPIs.

You will also lead social media knowledge and expertise in the agency, sharing the latest developments, trends and best practice with clients and colleagues. You will also manage and develop a team of two.

Some travel may be required.

Core responsibilities

  • Leading social best practice across the agency
  • Maintaining expertise on emerging social trends and technologies
  • Participating with the brainstorming, organisation and development
    of social media opportunities across accounts and new business
  • Regularly liaising with clients and external agencies
  • Creating audience and insight-driven campaigns for all social media channels
  • Setting KPIs, monitoring and reporting, utilising a mix of tools including native and 3rd party channels, Adobe and Google Analytics
Lead Finance Writer, money-saving app
London or Norwich, with some days WFH each week
Full-time, permanent, £40k-£50k
Jul 2021

Our client is a money-saving app – powered by Open Banking – that helps consumers win in the daily fight to get good value from the businesses they deal with.

The app performs three key tasks for its customers:

  1. Keeps an eye on their bills to make sure they aren’t being ripped off
  2. Scours the internet to find ways for them to save money on the things they already buy
  3. Shows them all their bank accounts in one place, making the process of managing money super-simple.

The app’s only goal is to help everyone spend, save and live smarter. It is being built in London and Norwich and launched in April 2020.

Your responsibilities

  • Write and edit daily/weekly content, including:
    • Personalised insights
    • Discounts and deals
    • Personal finance features on topics such as mortgages, life insurance and energy
  • Ensure all copy is in keeping with the tone of voice and house style
  • Keep evergreen content up to date – factually accurate and relevant
    • Check the best rates and offers in the market across different products
  • Stay up to date with personal finance news, regulation and trends
    • Ability to understand what’s relevant for users
  • Use data and insight to help develop content
    • Look for new content ideas based on transaction analysis
    • Review the performance of the feed to understand what users like/dislike
  • Research relevant news and money-saving content for the daily feed

Key requirements

  • Excellent copywriting and journalism skills with personal finance experience
  • Diligent and meticulous nature
  • Good organisational skills with an ability to prioritise and work to deadlines
  • Strong grasp of numbers and data
  • Keen eye for a money-saving story
  • Comfortable working with a content management system
Digital Writer - health, wellness and beauty
London and WFH
Full-time, permanent £30-£32k
Jul 2021

To learn more, please email hello@foliorecruitment.co.uk for a job spec

Content Manager and Writer - architecture, interior design, travel
West London, start ASAP
Freelance, day rate according to experience
Jul 2021

Working for a property agency that specialises in architecturally inspiring and design-focussed homes across London and Ibiza.

Key skills needed – excellent writing and sub-editing experience across multi-channels.

Be knowledgeable in current trends and events across property, architecture, interior design, travel, fashion, art, film, food and literature

Content Writer - climate change and sustainability
Central London (London Bridge)
Permanent, full-time, salary according to experience
Jul 2021

Working for an inventor and manufacturer who is focussed entirely on sustainability. Must have interest and knowledge about climate change, plus experience of writing multi-channel content.

Features Editor, health and beauty content
London and WFH
On application
Jul 2021

Working at a content marketing agency in London for a very well known health and beauty brand. Please call 020 3417 4060 or email hello@foliorecruitment.co.uk for a job spec

Journalist - health, NHS, membership organisation
17.5 hours a week, 6-month contract, £34k pro rata
Jul 2021

Part-time Journalist – health, membership organisation, which is a registered charity that sets the professional and educational standards for this important profession.


In collaboration with the Editor, identify, research and write profession-specific and policy news, analysis and features for the monthly professional best practice magazine, editing copy where required, and sub-editing and proof reading to set deadlines.

Undertake interviews with staff, members and key stakeholders, to support the writing of news and features, case studies and profiles, for use in print, online and in campaigns, and gather appropriate quotes and/or comment from relevant people on topical issues for print, online and media/campaign use.

Report on the external and lobbying activities of the Royal College, including the annual conference, Royal visits, and other events and campaigns, and attend external events, such as conferences and exhibitions, events and press launches, working away from home if required.

Develop and maintain a network of contacts with members, organisations, key influencers and others in the field of health and social care to maintain the flow of news and media work.

Develop and write agreed copy for posting on the website, helping to ensure that news content is current and supports the business of the organisation.

Follow and engage with social media, writing Facebook posts and Tweets on behalf of the organisation, and responding to member posts, signposting key issues and topics to arise to other relevant staff.

Ensure that all copy is produced to the inhouse design and style guidelines, and support with copy consistency across the organisation.

Assist the Editorial and Design Manager as may be required in the overall production of the monthly magazine and other print or online media and provide cover during times of annual leave as required.

Attend any operational communications meetings as required, and work closely with the organisation’s Policy and Public Affairs Manager, senior communications officer and the practice team to identify key lobbying and influencing activities for news and feature leads.

Deal with correspondence and enquiries.

Maintain editorial files and archives.

Attend departmental, management and staff meetings as required.

Ensure that all personnel and equal opportunities policies, standing financial instructions and Health and Safety at Work Regulations are complied with.

Bring to the attention of the Facilities Administrator any actual or potential health and safety hazard at the earliest opportunity to allow remedial actions to be taken.

Address and achieve any other reasonable objectives set by the Assistant Director Communications and Marketing.

Editor, finance
UK (head office in London)
Full-time, permanent, circa £40k
Jul 2021

This is an exciting opportunity to join a rapidly growing content marketing agency with offices in London, Sydney, the USA, Paris and Canada. The key part of the role is to write and edit content for well-known and highly prestigious financial services clients.

Full job spec available on application

Diversity policy

Diversity and inclusion

At Folio we are devoted to ensuring our recruitment is not only excellent, but inclusive and diverse.

We are committed to ensuring equal opportunities for everyone and we measure an individual on their abilities and not on gender, race, age, sexual orientation, disability, or belief.

We believe that a diverse and inclusive workforce is vital to progress and success. Our unique approach, as long-term mentors to our candidates and clients, allows us to advise on a true best-fit – to achieve long-term and mutually beneficial business relationships.