Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

To start, please send us your CV with a cover letter outlining the type of role you are looking for and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us

Please send your CV with a cover letter to hello@foliorecruitment.co.uk


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To speak to one of the team call 020 3417 4060 or email hello@foliorecruitment.co.uk



“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Editorial Director, b2b, content marketing
Full-time, permanent, salary according to experience
Apr 2022

Please call Penny on 020 3417 4060 for details or to request a job spec

Head of Social, b2c and b2b, agency
Full-time, permanent, salary on application
Apr 2022

This is a very client-facing role, working across a few key accounts at a multi-award-winning content marketing agency in London. You will lead the social media content process from identifying opportunities and receiving briefs to creating campaigns and setting and monitoring KPIs. You will manage a small team.

A full job spec is available on request.

Marketing Content Writer, global executive search business
London (hybrid working)
Salary according to experience
Apr 2022

This global executive search business is trusted by organizations around the world to help them make the senior-level leadership decisions that have a lasting impact on their enterprises. Through their executive search, board and leadership advisory services, they help build and enhance high-performing teams for select clients ranging from major multinationals to emerging companies to nonprofit institutions.

They are looking for a marketing content writer to join their fast-paced, global team and play a central role in their thought leadership creation and marketing communications initiatives. The successful candidate will write and develop thought leadership for digital and print platforms, including studies, bylined articles, story vignettes and other marketing collateral. This is an excellent position for a skilled writer knowledgeable about a broad range of global business and leadership issues who is seeking an opportunity to contribute to a wide variety of thought leadership and corporate marketing initiatives.

• Contribute to the development of complex topics that require collaboration with subject matter experts to glean important details and insight that speak to clients’ strategic leadership issues and needs
• Write effectively for a variety of digital and print marketing platforms, including thought leadership pieces, i.e. bylined articles and research studies, case studies and client stories, email, web copy and social media content, speeches and presentations
• Edit and revise content based on internal or external feedback, has the ability to take criticism in stride, and is not afraid to dig deeper to resolve questions when necessary
• Prepare creative briefs, interview guides and executive summaries for articles and studies
• Work patiently with consultants for whom English is not their first language.
• Contribute to firm-level projects that help promote the company brand internally and externally, including creating and maintaining corporate marketing collateral and consultant credential materials, including biographies, backgrounders and other introductory material, as necessary
• Bring innovation, creativity, and freshness to their marketing execution and stay on top of trends in the marketing profession
• Work directly with design team to shepherd designed layouts through review process and proof for publication
• Juggle day-to-day mar-com requests, such as writing and editing cover letters, invitations, online surveys, ads, etc.
• Meet intense and changing deadlines, manage multiple projects, balance shifting priorities, and focus on solutions to improve quality and efficiency as project progresses
• Regularly communicate and share knowledge, including communication of work status using their project management system
• Work under limited supervision, taking ownership of assignments and any issues within own area of knowledge
• Work cooperatively in a team environment; participate in project planning sessions with team members and key stakeholders

• 6 –10 years of professional writing experience; must come from an environment where he/she is writing every day for a senior-level audience, in the business-to-business space, ideally in the professional services industry
• Possesses excellent writing and editing skills as demonstrated by the ability to effectively cultivate and synthesize thematic ideas
• Experience writing for multiple formats and channels
• Possesses excellent oral communication skills; articulate, poised and credible with senior management and firm clients
• Skilled at working in a multidisciplinary environment and able to collaborate successfully with other team members and staff
• Proven organizational and administrative skills
• Skilled in the development and production process; has the ability to take a project from inception to completion, working with consultants, designers, marketing managers and external partners
• Ability to manage and prioritize multiple assignments simultaneously, with great emphasis on quality, business insight and differentiation
• Proven success in working comfortably and successfully under tight deadlines; a willingness to accept and learn from critiques, as needed
• Strong proofreading and editing skills a must; strong attention to detail
• Ability to work in a matrixed environment with considerable autonomy
• Well-read and knowledgeable of business issues; intellectually curious
• Customer-focused and sensitive to a range of cultures and audiences
• Bachelor’s degree in English, Communications, Journalism, Marketing or related field

Digital Marketing & Social Media Creator
Notting Hill, London W2
Salary on application
Apr 2022

Our client is a property business and they are expanding their marketing team and looking for a Social Media Marketing creator to work across the group of companies. The position will work cross functionally across its London, Ibiza and Short Stay businesses, working closely and collaboratively with internal stakeholders to take ownership, manage, evolve and grow the group social media channels, amongst other marketing and creative tasks as required.

This is a fast-paced role which is suitable for a well organised and confident individual, with excellent attention to detail, creative flair and a composed, can-do attitude.
The opportunity:
A rare opportunity for a driven, entrepreneurial and autonomous individual with previous Social Media Marketing experience looking for a new challenge within a unique group of companies. The group adopts a supportive, fast paced, and continually evolving environment whilst sharing a passion for excellence, architecture, design and delivering the very best to their clients.

Key Responsibilities:
Social Media:
• Manage the operational output, visual look and personality of the social media platforms (Instagram/ Facebook/ LinkedIn / Twitter) across the group of companies (London, Ibiza, Stay)
• Maintain a clear calendar and posting schedule, relevant to the business demands, and utilising team resource to input on relevant content types
• Develop relevant content across these channels to promote properties, new listings, existing listings, and successes
• Be researched and knowledgeable in current trends and new openings / events across property, architecture, interior design, travel, culture, art, food/drink, in both London and Ibiza, translating this into supportive, engaging content
• Ensure a consistent stream of lifestyle content and weekly events are published to align with their major content strands
• Work with the content marketing team to promote magazine features, journal listings, back catalogue articles, collaborations, video, community initiatives, designers and bespoke campaigns
• Ensure their content publishing schedule is consistent and contributes to an effective digital strategy aligned with e-marketing, company websites, and paid media
• Ensure all posts and stories are accurate, tagged effectively, grammatically correct and incorporate agreed call-to-actions
• Ensure all imagery is curated to the highest standards and flows with the content type / channel, adhering to the brand and social media visual guidelines
• Utilise Adobe InDesign templates and Photoshop to produce creative to the required standard
• Generate ideas and identify new pieces of content for use on social media alongside the wider team where required
• Engage with the online community through commentary and support third parties by sharing content to grow followers and encourage their engagement with content
• Identifying key accounts to follow and engage with to help grow the group’s online personality and network
• Identifying design / influencer / journalist accounts to assist with content promotion
• Actively monitor competitors / aspirational accounts to evolve ideas and content
• Actively monitor each channel to reach weekly, monthly and quarterly goals, including employee engagement
• Support Senior Management with insight, ideas and logic for paid-social campaigns and output
• Support Senior Management by producing monthly Social Media reports and analytics, looking to learn, evolve and continually enhance campaigns to optimise results

• Assist the team to design and structure email campaigns as required in MailChimp and Campaign Monitor
• Help deliver monthly newsletters and property launches across the group of companies

• Assist with the upload of content articles (journal / directory / area guides) and property listings to the company websites in WordPress and Orbital One
• Assist with website updates, image selection, editing and upgrades as required
• Assist managing the uploading of Ibiza properties to the website

About you:
• You have 3+ years’ experience and a proven track record managing and growing social accounts, agency or client-side
• You are driven to create and publish high-quality marketing content for a fast-paced organisation at the upper end of the market
• You’re able to research and confidently plan content for the present and future, whilst meeting deadlines
• You have an excellent eye for a photo, in particular for architecture / interiors
• You have previous experience using Adobe Creative Suite (InDesign / Photoshop)
• You’re a safe pair of hands with excellent organisational skills
• You set yourself high standards and have exceptional attention to detail
• You are self-motivated, proactive and intellectually curious
• You’re a team player who enjoys supporting others and sharing knowledge
• You have a passion for architecture, design, interiors, travel, Ibiza, lifestyle and culture

Copywriter, b2b, content marketing
Up to £40k
Apr 2022

This role is at a fast-growing content marketing agency in London, creating content for a client in the energy sector. The role is a 50/50 split of creating social media campaigns and writing short-form digital content.

Please email penny@foliorecruitment.co.uk for job spec and full info

Senior Editor, breaking news website
Salary on application
Mar 2022

This huge commercial publisher has an exciting opportunity for an experienced senior editor to lead a Bristol-based newsroom and help grow their audience and develop a deeper relationship with their readers across Bristol and beyond.

The breaking news site has developed a strong brand and a reputation for championing the city, campaigning on the issues that matter, inspiring their audience and telling the best stories of the people who live here.

They are looking for someone with a passion for the city, who has a proven track record in audience growth and engagement and can help them further develop their brand and our audience, making them an essential part of the life of Bristol.

This is a senior role and they are looking for someone who will live and breathe the city, working predominantly in our Bristol hub but with the flexibility to work from home when required.

Key Responsibilities
• Leading the newsroom to achieve digital audience growth and engagement targets.
• Shaping the content agenda in line with the brand values.
• Ensuring all resources in the newsroom are clearly focused and managed as effectively as possible to deliver digital targets.
• Creating an environment that encourages new ideas for digital content that will drive audience growth and engagement.
• Ensuring effective use of social media, email newsletter and innovation tools by the newsroom.
• Fostering a high performance culture by setting clear expectations and developing the team of content editors and line managers to grow professionally.
• Rewarding and recognising great performance and celebrating achievements and successes.
• Supporting the overall company strategy, including its ambitions and diversity and inclusion and ensure they are inclusive in their actions and editorial output.

The Ideal Candidate
• Experience of managing a team at a senior level.
• Communication, including written, face-to-face, presentation skills and the ability to cascade consistent messages for maximum impact.
• Delegation and coaching skills.
• Planning and organisation.
• Problem-solving and decision-making skills.
• Digital publishing skills with a track record of audience growth.
• Social media skills with a track record of building communities on social media.
• Passion for digital storytelling in local journalism.
• Strong track record in telling stories, accurately, which engage large audience.
• Proven track record for digital storytelling.

Features Writer, b2b, FMCG
Part-time, 2 days a week
Mar 2022

Please email penny@foliorecruitment.co.uk for job spec and full info

News Reporter, b2b, FMCG
6-month contract
Mar 2022

Please email penny@foliorecruitment.co.uk for job spec and full info

Journalist, gaming/betting - entry-level or 6 months' experience
London (hybrid working)
Apr 2022

We are looking for a journalist to work across a portfolio of market-leading B2B publications and support development of content across digital and live channels.

The ideal candidate will be seeking their first or second job in journalism and aiming take their career up a level with the leading publisher and event organiser in the gaming and betting sector.

This is a fantastic opportunity for a committed self-starter to develop their digital and print skills, as well as learning brand new ones, in a fast-moving working environment and sector.

Their responsibilities will be wide-ranging, from chasing and writing daily news and analysis, to conducting video interviews and hosting webinars and podcasts.

Key Responsibilities:
· Source and write daily news stories
· Write feature and analysis pieces across digital and print channels
· Generate exclusive and off-diary pieces
· Sub and proof stories and articles, ensuring accuracy and sense
· Collate and send daily and weekly newslines
· Come up with fresh industry topics and themes across digital, print and live formats
· Identify relevant contributors and speakers
· Commission, edit and publish pieces from external contributors
· Moderate webinars and conduct video interviews, podcasts and live blogs
· Build and maintain industry contacts
· Participate in publishing process of digital and print magazines
· Support editors on daily news and PR cycles
· Provide support for ad hoc projects as required

Knowledge, Skills & Behaviours:
· Hungry to learn and improve all aspects of their journalistic skills
· Prior editorial experience of writing news, features, interviews or analysis pieces preferable but will consider applications from those able to demonstrate solid writing ability
· Ability to speak additional languages would be beneficial
· Keen networker at ease in all circumstances
· Ability to prioritise tasks and perform to a high level when busy and under pressure
· Willingness to listen and able to take criticism on board
· Confident at chasing up leads, happy to pick up the phone and cold call where necessary
· Perceptive and creative; contributing to the visualisation of content
· Capable of quickly learning and building market/company/product knowledge
· Ability to use own initiative and work independently when necessary
· Strong organisational and time management skills
· Willing to travel abroad as required and where possible
· Prior knowledge of the gambling sector a plus but not essential

Commercial Content Exec, gaming/betting - entry level or 6 months' experience
London (hybrid working)
Apr 2022

This role is at the leading provider of events and intelligence for the gambling sector, and they are looking for a commercial content executive.

They will be joining the business at a critical time as it drives the expansion of daily coverage of the global gaming sector into new verticals.

The commercial projects executive will focus on the delivery of commercial campaigns in accordance with the company’s style, guidelines and wider commercial content strategy.

The CPE will be required to feed into content generation ideas, flesh out baseline content ideas provided by the team in order to interview client subject matter experts and produce or edit a variety of content formats, such as:
– Native advertising articles (brand views)
– Advertorials
– Video interviews
– Webinars

Key Responsibilities:
· Plan and manage commercial content delivery schedule
· Contribute to the development and execution of content-led commercial campaigns for partners
· Edit client copy
· Conduct interviews and write up copy
· Research client products and assets
· Film client interviews
· Manage incoming copy for magazines and liaise with production editor over subbing and design
· Produce all client copy to achieve campaign aims
· Use CMS (WordPress) to upload content
· Source and embed value-add content to commercial content (video snippets of webinars/interviews, white paper excerpts etc.)
· Represent the brands at events, conferences, and evening functions
· Contribute to development of new commercial publishing products

Knowledge, Skills & Behaviours:

· Hungry to learn and improve all aspects of their commercial content skills
· Experience in a commercial copy writing environment in a client-facing role preferable but not essential
· Highly organised and able to multi-task
· Ability to write clear, concise, engaging copy
· Meticulous eye for detail
· Flawless grammar, proofing and editing skills
· Basic knowledge of the editing/publishing process
· The ability to work both independently and as a team player
· To work calmly under pressure
· Quick with initiative and not afraid to try out ideas
· Takes pride in their work
· Creative approach to work and problem solving

Commercial Content Manager, gaming/betting
London (hybrid working)
Apr 2022

This role is at the leading provider of events and intelligence for the gambling sector, and they are looking for a commercial content manager to create commercial content and manage the team.

Social Media editor
Freelance, 1-2 days a week
Apr 2022

Our client is a content marketing agency in central London and they are looking for someone to manage social media campaigns for clients in the b2b and b2c sector.

Diversity policy

Diversity and inclusion

At Folio we are devoted to ensuring our recruitment is not only excellent, but inclusive and diverse.

We are committed to ensuring equal opportunities for everyone and we measure an individual on their abilities and not on gender, race, age, sexual orientation, disability, or belief.

We believe that a diverse and inclusive workforce is vital to progress and success. Our unique approach, as long-term mentors to our candidates and clients, allows us to advise on a true best-fit – to achieve long-term and mutually beneficial business relationships.