Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

To start, please send us your CV with a cover letter outlining the type of role you are looking for and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us

Please send your CV with a cover letter to hello@foliorecruitment.co.uk


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To speak to one of the team call 020 3417 4060 or email hello@foliorecruitment.co.uk



“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


SEO writer, gaming
London, SW6
Up to £40k
May 2022

Please call Penny on 020 3417 4060 for details or to request a job spec

Head of Social
London, SE1
Full-time, permanent, salary on application
May 2022

This is a very client-facing role, working across a few key accounts at a multi-award-winning content marketing agency in London. You will lead the social media content process from identifying opportunities and receiving briefs to creating campaigns and setting and monitoring KPIs. You will manage a small team.

A full job spec is available on request.

Marketing Executive, global financial services company
London, Clerkenwell Green
Salary according to experience
May 2022

This would suit a strong writer with excellent attention to detail and impeccable spelling and grammar, with one or two years’ experience.

Please email penny@foliorecruitment.co.uk for a job spec and salary info

Social Media Creator
London, W2
Salary on application
May 2022

Our client is a property business and they are expanding their marketing team and looking for a Social Media Marketing creator to work across the group of companies. The position will work cross functionally across its London, Ibiza and Short Stay businesses, working closely and collaboratively with internal stakeholders to take ownership, manage, evolve and grow the group social media channels, amongst other marketing and creative tasks as required.

This is a fast-paced role which is suitable for a well organised and confident individual, with excellent attention to detail, creative flair and a composed, can-do attitude.
The opportunity:
A rare opportunity for a driven, entrepreneurial and autonomous individual with previous Social Media Marketing experience looking for a new challenge within a unique group of companies. The group adopts a supportive, fast paced, and continually evolving environment whilst sharing a passion for excellence, architecture, design and delivering the very best to their clients.

Key Responsibilities:
Social Media:
• Manage the operational output, visual look and personality of the social media platforms (Instagram/ Facebook/ LinkedIn / Twitter) across the group of companies (London, Ibiza, Stay)
• Maintain a clear calendar and posting schedule, relevant to the business demands, and utilising team resource to input on relevant content types
• Develop relevant content across these channels to promote properties, new listings, existing listings, and successes
• Be researched and knowledgeable in current trends and new openings / events across property, architecture, interior design, travel, culture, art, food/drink, in both London and Ibiza, translating this into supportive, engaging content
• Ensure a consistent stream of lifestyle content and weekly events are published to align with their major content strands
• Work with the content marketing team to promote magazine features, journal listings, back catalogue articles, collaborations, video, community initiatives, designers and bespoke campaigns
• Ensure their content publishing schedule is consistent and contributes to an effective digital strategy aligned with e-marketing, company websites, and paid media
• Ensure all posts and stories are accurate, tagged effectively, grammatically correct and incorporate agreed call-to-actions
• Ensure all imagery is curated to the highest standards and flows with the content type / channel, adhering to the brand and social media visual guidelines
• Utilise Adobe InDesign templates and Photoshop to produce creative to the required standard
• Generate ideas and identify new pieces of content for use on social media alongside the wider team where required
• Engage with the online community through commentary and support third parties by sharing content to grow followers and encourage their engagement with content
• Identifying key accounts to follow and engage with to help grow the group’s online personality and network
• Identifying design / influencer / journalist accounts to assist with content promotion
• Actively monitor competitors / aspirational accounts to evolve ideas and content
• Actively monitor each channel to reach weekly, monthly and quarterly goals, including employee engagement
• Support Senior Management with insight, ideas and logic for paid-social campaigns and output
• Support Senior Management by producing monthly Social Media reports and analytics, looking to learn, evolve and continually enhance campaigns to optimise results

• Assist the team to design and structure email campaigns as required in MailChimp and Campaign Monitor
• Help deliver monthly newsletters and property launches across the group of companies

• Assist with the upload of content articles (journal / directory / area guides) and property listings to the company websites in WordPress and Orbital One
• Assist with website updates, image selection, editing and upgrades as required
• Assist managing the uploading of Ibiza properties to the website

About you:
• You have 3+ years’ experience and a proven track record managing and growing social accounts, agency or client-side
• You are driven to create and publish high-quality marketing content for a fast-paced organisation at the upper end of the market
• You’re able to research and confidently plan content for the present and future, whilst meeting deadlines
• You have an excellent eye for a photo, in particular for architecture / interiors
• You have previous experience using Adobe Creative Suite (InDesign / Photoshop)
• You’re a safe pair of hands with excellent organisational skills
• You set yourself high standards and have exceptional attention to detail
• You are self-motivated, proactive and intellectually curious
• You’re a team player who enjoys supporting others and sharing knowledge
• You have a passion for architecture, design, interiors, travel, Ibiza, lifestyle and culture

Copywriter & Social Media Creator
Up to £45k
May 2022

This role is at a global content marketing agency in their London office, creating content for a client in the energy sector. The role is a 50/50 split of creating social media campaigns and writing short-form digital content.

Please email penny@foliorecruitment.co.uk for job spec and full info

Digital sub-editor, gaming
London, SW6
Salary on application
May 2022

Please email penny@foliorecruitment.co.uk for a job spec and salary info

Content Marketing and Social Media Exec, gaming
London, SW15
Salary on application
Mar 2022

This would suit a strong writer with excellent attention to detail and impeccable spelling and grammar, with around three years’ experience.

Please email penny@foliorecruitment.co.uk for a job spec and salary info

Senor Associate, global consultancy
London (hybrid working)
Salary on application
May 2022

Please email penny@foliorecruitment.co.uk for a job spec and salary info

Diversity policy

Diversity and inclusion

At Folio we are devoted to ensuring our recruitment is not only excellent, but inclusive and diverse.

We are committed to ensuring equal opportunities for everyone and we measure an individual on their abilities and not on gender, race, age, sexual orientation, disability, or belief.

We believe that a diverse and inclusive workforce is vital to progress and success. Our unique approach, as long-term mentors to our candidates and clients, allows us to advise on a true best-fit – to achieve long-term and mutually beneficial business relationships.