Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

To start, please send us your CV with a cover letter outlining the type of role you are looking for and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us

Please send your CV with a cover letter to hello@foliorecruitment.co.uk


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To speak to one of the team call 020 3417 4060 or email hello@foliorecruitment.co.uk



“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Senior Sub-Editor
circa £40k
Oct 2019

We have a superb opportunity for a talented copy editor to work for a global business with its head office in London SE1. This is a newly created role and the key responsibility is to edit reports about international security issues (terrorism, cyber attacks, political unrest etc.)

Digital Editor
circa £40k
Oct 2019

This exciting new position is at a multi award-winning content marketing agency in central London. Details on application.

Editor, B2B
Salary according to experience
Oct 2019

Our client is looking for an experienced magazine editor to take responsibility for a bi-monthly and a quarterly publication, both in the commercial aviation sector.

These established titles are being relaunched under new ownership, so there is an excellent opportunity to help in developing the brands and the contents.

Key duties:

  • Developing editorial content for each issue
  • Working closely with contributors
  • Representing the company at external functions/events and meetings and on possible overseas trips
  • Building relationships with key individuals in the industry and with readers
  • Working on additional projects and supplements that build and support the brand

Experience / skills required:

  • Excellent journalism skills – research, writing and editing.
  • You will be a conscientious writer/editor with a great eye for detail. Your copy should be accurate and grammatically correct.
  • The ability to be able to work to tight deadlines, often on more than one title or project at a time.
  • A proactive, adaptable, versatile approach.
  • Ability to rework copy for publication online and in print, quickly and efficiently.
  • A personable team player, with strong communication and organisational skills.

Desirable but not essential:

  • Experience of and contacts within the aviation industry.
  • Knowledge of aviation sector and/or understanding of technology.
Junior Production / Design Exec
circa £25k
Oct 2019

This is an exciting opportunity for a Junior DTP (Desktop Publishing) Operator, working in the production department at one of the oldest banks in the City of London.


Formatting of research reports using Word and Excel, adhering at all times to established house style;

  • Formatting of PowerPoint presentations;
  • Final document checks and publishing of research reports to clients, the company’s website and to other online publishers
  • Coordinating the hard-copy printing of published research, liaising with external printers;
  • Close communication with the editors, analysts, content software and research assistants, to ensure procedures have been followed correctly during the production process for all published research.


  • A year’s experience in a DTP/Production based role is highly beneficial
  • Excellent knowledge of MS Word, Excel and PowerPoint.
  • Good knowledge of Adobe Acrobat.
  • A proven ability to create or reformat charts and work with financial data.
  • A strong capability to work accurately under pressure in a fast-moving and ever-changing environment.
  • Ability to work productively in a small team with a high pressure environment
  • Excellent time management skills and a flexible attitude to working hours (the department is run on a shift system, alternating between 6am-3pm and 9.30am-6.30pm shifts).


Digital Content Editor
up to £30k, DOE
Oct 2019

This newly created role will be to create, set and manage the content strategy for two commercial aviation websites and their respective social media channels in line with editorial, traffic and commercial requirements. Key tasks will involve working with the editors and staff of the two magazine teams to shape, develop and maximise the reach of the two recently redesigned sites.

Using analytics, content management systems, keyword research tools and social media you will be in charge of the digital content of both brands, generating content that delivers great traffic levels to the sites.

You will also be performing regular competitor analysis using tools such as Hitwise, Ahrefs and SEMrush.

Responsibilities of the role:

  • Establish a clear content strategy for each of the websites with monthly growth targets.
  • Manage the delivery of content onto the websites to achieve traffic and commercial objectives.
  • Manage the delivery of content onto social media platforms to deliver engagement and to drive traffic to the websites.
  • Ensure the tone and content of the websites reflects that of the brand and ensure the websites’ content has accuracy and integrity.
  • Develop a network of external contributors to provide a broad range of relevant content.
  • Manage the content costs within the websites and ensure costs are kept within agreed budgets.
  • Deliver editorial content to the websites and contribute content to other platforms as required.
  • Maximise SEO through enthusiastic and confident use of available tools.
  • Work with the Marketing Manager to deliver availability for key campaigns.
  • Seek to identify ways to improve website performance – through identifying functionality improvements, content development and SEO tactics.
  • Represent the company within the industry and ensure the company’s relationships with key industry personnel are maintained and developed.