Recruitment specialists in editorial and
content creation – digital and print

Honest, knowledgeable and friendly recruitment
to grow your career or your business


Welcome to Folio, a recruitment
agency for the media industry.
We place permanent and freelance
candidates in all areas of editorial
and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR. The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability. Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.


Registering with Folio

Folio specialises in jobs in content creation. From editorial assistant to editorial director, or social media exec to senior strategist, we can help find the right role for you.

To start, please send us your CV with a cover letter outlining the type of role you are looking for and salary expectations. We review every application and you will always hear back. If we think we can help, we’d like to meet to talk in more detail about your career moves and aspirations.

We get to know the people we work with – and that is what makes Folio special.

Contact us

Please send your CV with a cover letter to hello@foliorecruitment.co.uk


“Penny is the friendliest face in recruitment, adding a personal touch that goes beyond the day-to-day normality of sharing CVs and portfolios, and chasing up work opportunities. She’s also efficient, with a great memory and network of contacts, placing people in the right roles for freelance and putting them forward for full-time vacancies. Penny maintains close communication when something’s come up, so you aren’t left wondering whatever happened to that mooted possibility (which some recruiters seem to do all too often!). It’s a pleasure to be on Penny’s books.” Stuart, Copywriter

“The difference between Penny and other recruiters is that she genuinely cares about you as an individual. Right from the outset, Penny took the time to get to know me and my likes and dislikes, and within weeks had placed me with a host of long-standing clients. Her connections are second to none, but it is her caring and personable approach that sets her apart from all other recruiters I’ve worked with. I’ve had nothing but a positive experience and can thoroughly recommend Folio!” Matt, Editor

“Penny really listened to what I wanted and only matched me with the roles and companies that would suit me best. Throughout I felt incredibly supported, at ease about big career decisions and altogether more confident about my future. Within two weeks I was offered the job I was looking for. I can’t thank Penny enough for all her help!” Emily, Content Exec

“I approached Penny after six months of searching for employment with no success. Her experience, expertise and guidance were exactly what I needed and she restored confidence in my abilities. She helped me refocus on what it was that I wanted to achieve. Within days, Penny had secured an interview for me and it was only a matter of weeks before I was offered a full-time position. Thanks to her, I am now in a job that I absolutely love.” Justine, Sub-editor


Deciding whether to go freelance can be very daunting – sole trader versus limited company, what expenses are tax deductible, should you be VAT registered, etc. And when you are successfully working freelance, the chances are you’ll need advice from time to time.

These practical guides offer help on how to set up, expenses, personal indemnity insurance, self-assessment and a host of other important issues.


How Folio can help

Folio is a niche, specialist agency focussing on content creation. We work with content marketing agencies, ad agencies, global news publishers, consumer brands, PR agencies, social and video specialists, independent publishers and any business in need of engaging content.

Penny spent 13 years in publishing, so genuinely gets what you need. She loves combining the worlds of publishing and recruitment and has one simple aim – to truly match the needs of both clients and candidates.

Most of our clients come to us by referral (thank you) and they keep coming back. We interview all candidates and set tests, when relevant, to assess writing, editing, subbing, SEO, social, digital and IT skills. We only put forward people we believe are a strong fit and we will never clog your inbox with CVs.

To speak to one of the team call 020 3417 4060 or email hello@foliorecruitment.co.uk



“Folio’s editorial expertise and professionalism have been invaluable. Other recruitment agencies left us disappointed with their level of service, but Folio understood our needs completely and helped us find the right people for numerous roles, both temporary and permanent.” Barry, Director

“Penny hunts down the candidates other agencies don’t and doesn’t just rely on incoming CVs. She has placed several outstanding candidates with me over the years, both permanent, fixed contract and freelance, a number of which are still in place after many years.” Chris, Editor

“Folio has been an invaluable help to me, providing excellent, technically skilled, friendly and reliable sub-editors who meet the exact requirements of our demanding production desk. Folio provides such subs promptly and often at very short notice (due to the unforeseeable events of a busy publishing outfit), significantly easing the pressure at the most challenging times.” Stuart, Production Editor

“Penny delivers. She has never wasted my time by putting people forward who are not suitable. Everyone she sends my way has been more than capable of doing the job at hand. On the whole, freelancers I get through Penny come back to work with us job after job as her standard is incredibly high.” Zoe, Head of Content


Editor, 8-month contract, drinks magazine
On application
Mar 2020

Working on a monthly magazine for a subscription drinks club – planning content, writing, editing and managing the entire process from inception to print. Would suit an experienced editor with knowledge of food and drinks.

Writer, b2b, media/film
£22k - £28k, doe
Mar 2020

A fantastic opportunity for a junior writer wanting a career in content creation. The job involves writing reviews, interviews, short pieces and news about the advertising industry.

Sub-editor, Italian (regular freelance booking)
Day rate according to experience
Mar 2020

Our client is a leading financial publishers with offices around the world. They have a vacancy for a sub-editor to work in their Milan office for up to two weeks each month. Must be fluent/native Italian speaker with solid sub-editing experience and a good knowledge of InDesign.

Account director / Business development manager
Salary on application
Mar 2020

Details on application

Account Manager & Senior Account Exec, PR
£28k - £36k, DOE
Feb 2020

This role is a great opportunity for someone who enjoys writing and the excitement of getting that writing into the national and international media.

Working at a small PR agency with offices near Waterloo, the agency offers the full range of public relations, media relations, media training, social media campaigns, and opinion research. Some of the main duties of the role will include:

  • Drafting press releases and research reports
  • Participating in client meetings and producing contact reports
  • Attending meetings with newspaper and broadcast journalists
  • Crisis communications
  • Contributing to the management of our business and its growth

The agency is a financial and professional services public relations consultancy firm based in London.

Clients include law firms, banks, private equity funds, hedge funds, other specialist lenders, accountancy firms and financial advisors.

Deputy Editor, finance magazine
circa £35k
Feb 2020

This small financial publishing agency is looking for an exceptional journalist to join its City of London-based news desk as Deputy Editor – Specialist Finance.

With outstanding editing and newsgathering experience, the successful candidate will have the ability to write and edit in-depth news articles across print and digital platforms.

As Deputy Editor – Specialist Finance you will be responsible for covering the UK specialist finance sector from bridging finance to factoring – as well as everything in between.

The successful candidate will be expected to build up and cultivate an extensive book of industry contacts and supply a regular flow of exclusive news articles, along with longer in-depth features exploring wider industry trends.

The ideal candidate will be able to make quick decisions, have an eye for detail and work well in a fast-paced, collaborative environment.

With strong opportunities for progression this role is an excellent opportunity for someone looking to take the next steps in their career.

A NCTJ qualification is preferable (but not essential) and candidates should have at least 3 years’ experience in journalism.

The role will see the successful candidate:

  • Work with and support the Publishing Editor to develop content across print and digital platforms.
  • Commission content and source and manage contributors.
  • Sub-edit site content, ensuring the accuracy of both content and grammar whilst checking that all content complies with house style.
  • Write and commission news and features for a large, knowledgeable audience.
  • Engage with the industry to ensure a close understanding of market developments.
  • Have daily contact with key market figures to build relationships and gather news.
  • Contribute to the development of new products in response to insights gained from research and market analysis.
  • Support and promote brand activity at both internal and external events whilst acting as a brand ambassador.
  • Support the events and sales teams as required.

The successful candidate will:

  • Be resilient and able to work under pressure.
  • Have a proven ability to hit deadlines.
  • Have, or be willing to gain, a working knowledge of Adobe InDesign, Google Analytics and social media platforms.
  • Have excellent networking skills and a strong ability to build and manage contacts.
  • Be self-motivated with the initiative to drive projects forward whilst meeting tight deadlines.
  • Have a proven track record of setting high editorial standards.
  • Be willing to travel to meetings and events including some evening and weekend work.
Sub/Copywriter - fluent German
£175pd + according to experience
Mar 2020

Writing and sub-editing product descriptions in German for a well-known high street retailer, focussing on fashion and accessories (women’s and children’s) and homeware.

Content Manager, tech website
Day rate on application
Mar 2020

Working for a content marketing agency, this two-month booking is to launch a new website showcasing the latest technology.

Editor, b2b, aviation
Mar 2020

Our client is a small b2b publishing company with offices in north London and they are looking for an experienced magazine editor to take responsibility for a bi-monthly and a quarterly publication, both in the commercial aviation sector.

These established titles are being relaunched under new ownership, so there is an excellent opportunity to help in developing the brands and the contents.

Key duties:

  • Developing editorial content for each issue
  • Working closely with contributors
  • Representing the company at external functions/events and meetings and on overseas trips
  • Building relationships with key individuals in the industry and with readers/suppliers
  • Working on additional projects and supplements that build and support the brand.
  • Working with the Digital Editor to ensure that all copy that is being posted online is correct and properly SEO’d

Experience/skills required:

  • Excellent journalism skills – research, writing and editing.
  • You will be a conscientious writer/editor with a great eye for detail. Your copy should be accurate and grammatically correct.
  • The ability to be able to work to tight deadlines, often on more than one title or project at a time.
  • The ability to write posts for all digital platforms
  • A proactive, adaptable, versatile approach.
  • Ability to rework copy for publication online and in print, quickly and efficiently.
  • A personable team player, with strong communication and organisational skills.

Desirable skills:

  • Experience of and contacts within the aviation industry.
  • Public speaking and experience of comparing at conferences and awards
  • Understanding of digital platforms and the ability to post on all (LinkedIn + website + Facebook)
Online Staff Writer
£28k - £33k
Feb 2020

Working in collaboration with the online commissioning editor, researching and writing a high volume of short articles and interviews, op eds, expertise/advice pieces, news round ups and analysis pieces every week.

Most of the output will be as directed by the online commissioning editor, but the company actively seeks candidates who are keen to develop over time, contributing their own ideas and taking on more responsibility to develop their role quickly. This includes deputising for the online commissioning editor during periods of annual leave, taking on distinct aspects of the wider content programme and/or content campaigns start-to-finish, and contributing to video and podcast projects.

The post holder will spend a lot of their time building a network of contacts both client-side and in the wider accountancy sector. This means it’s vital that you can build strong, positive relationships, and can work with client contacts confidently, representing the company to the highest standards of conduct and professionalism.

As the content is overwhelmingly focused on the accountancy sector, the role would suit candidates with experience of this or adjacent sectors, and with a demonstrable ability to learn a new, complex subject area quickly as a journalist.

Day to day responsibilities include:

  • Interviewing client and external contacts, gaining approval on quotes and input as appropriate
  • Desk research and social media outreach to develop stories
  • Writing 6-8 short interviews, op eds, expertise/advice articles and analysis pieces per week, plus news round ups as directed.

With potential to add the following responsibilities:

  • Covering for the commissioning editor during periods of annual leave, sickness or business travel
  • Taking the lead from start-to-finish on distinct aspects of the wider content programme – for example student content and specific content campaigns
  • Contributing to/leading video and podcast projects.


  • Journalistic experience of accountancy or adjacent sectors
  • Writing engaging, successful non-news content for a high frequency B2B website
  • Writing short ‘news in brief’ copy for a high frequency B2B website
  • Demonstrable understanding of media law and copyright
  • Experience of building positive relationships with senior leaders and influencers


  • Good knowledge of accountancy or adjacent sectors, and the ability to learn fast
  • Ability to write compelling, clean and clickable online B2B copy quickly
  • Good, up-to-date knowledge of SEO
  • Ambitious to take the lead on discrete aspects of the content programme and/or specific content campaigns, proposing content ideas and following through on their execution, including video and podcast projects
  • Comfortable working collaboratively with other team members to improve content quality and performance
  • Strong, confident people skills, and the ability to both lead and follow the client
  • Comfortable giving and receiving honest feedback, and working to improve the overall quality of our work in collaboration with other team members.
Content Exec, 2-month contract
Mar 2020

Job description: 

Working on a website about technology and supporting the editorial team, you will be responsible for:

Checking, proofing and subbing content

Uploading content (copy and images)

Adding links to related articles

Assisting with some editorial support, including writing copy for infographics, headers, image captions.